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All Journal Jurnal Hukum Progresif Journal of Islamic Economics and Business
Bambang Heryanto
Institut Miftahul Huda Subang
Religion Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Digital Marketing and Halal Certification: An Integrated Approach to Increasing the Competitiveness of Bandung's MSMEs Meirani Rahayu Rukmanda; Bambang Heryanto; Supandi; Nurhadi; Arjun Ahmad Firdaus
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.54177

Abstract

The Micro, Small, and Medium Enterprises (MSMEs) sector in Bandung City faces significant challenges in integrating Digital Marketing and Halal Certification (SH) amidst regional diversity. This study aims to identify supporting factors, analyze emerging substantive obstacles, and formulate potential optimizations for integrating these two aspects to improve MSME competitiveness. This study adopted a qualitative approach with a case study design, involving 50 MSMEs selected by purposive sampling from five main areas of Bandung City. Data were collected through semi-structured interviews, observation, and documentation, with validity guaranteed through triangulation procedures. A substantial digital and bureaucratic disparity gap was found between central and peripheral MSMEs. Central MSMEs gain a competitive advantage from the digitalization of halal licensing supported by mentoring, while peripheral MSMEs are hampered by minimal literacy and regulatory complexity. The synergy between digital promotion and halal labels empirically increases turnover and consumer loyalty, where Halal Certification functions as a trust heuristic validated in real time on online platforms. The main conclusion is the need to implement an Integrated Halal Digital Infrastructure Model. This model simultaneously synchronizes the MSME digitalization process with the halal audit stages, effectively reducing the gap and making halal compliance an accelerator for a competitive digital market.
TOWARD AN INCLUSIVE PAPUA: HARMONIZATION OF INDIGENOUS LEGAL VALUES AND GENDER EQUALITY PRINCIPLES IN WOMEN’S EMPOWERMENT Heru Andryana Suherman; Fadillah Wulansari; Bambang Heryanto; Hera Fauziah Lubis
Jurnal Hukum Progresif Vol 14, No 1 (2026): April 2026
Publisher : Doctoral of Law Program, Faculty of Law, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jhp.14.1.122-166

Abstract

Papua, a region rich in cultural heritage and indigenous legal systems, faces persistent challenges in achieving gender equality and empowering women. Despite their significant contributions to socio-economic life, particularly in agriculture, natural resource management, and local trade, Papuan women remain marginalized within customary decision-making structures and formal political institutions. This study explores the intersection of indigenous legal values and gender equality principles in Papua, focusing on the need for legal harmonization to promote women’s empowerment. Gender inequality in Papua is rooted in entrenched patriarchal values that place women in subordinate roles, limiting their access to education, economic resources, and decision-making opportunities. Legal pluralism, where customary law coexists with national laws, often reflects conflicting norms that hinder women’s rights and participation. The research advocates for a dialogical, participatory approach to legal reform, where customary values are interpreted in ways that support gender equality, without undermining local wisdom. Empowerment strategies, including legal education, economic development programs, and policy reforms, are essential to ensure that Papuan women can actively participate in societal transformation. The study emphasizes the importance of inclusive policy-making, gender-sensitive legal frameworks, and community involvement in achieving sustainable development and social justice. By integrating gender equality principles into Papua’s legal systems, both customary and state law, the region can move towards a more inclusive and just society. Women’s empowerment is not only crucial for gender justice but also serves as a key driver of economic growth and sustainable development. This study ultimately calls for a comprehensive approach to harmonizing indigenous legal systems with national principles of gender equality, ensuring that Papuan women are not only recognized for their contributions but also given the opportunity to shape their futures.
Co-Authors Arjun Ahmad Firdaus Fadillah Wulansari Hera Fauziah Lubis Heru Andryana Suherman Meirani Rahayu Rukmanda Nurhadi Supandi