Desy Nur Aini Fajri
Tourism Study Program, Faculty of Letters and Cultures, Universitas Gunadarma, Indonesia

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Digitalization in Mycelia Forest Management, Cikole Village: Innovative efforts towards sustainable tourism Desy Nur Aini Fajri; Intan Pratiwi
Journal of Rural Tourism Vol. 2 No. 1 (2025): January - June
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.03010638

Abstract

Purpose - This research elaborates on innovative efforts to develop Mycelia Forest in Cikole Village using digital information technology. It aims to explore how digital technology can be leveraged to foster sustainable tourism in the area. Methodology/Design/Approach - A descriptive qualitative approach was used in this study. Data were collected through in-depth interviews, observation, and documentation. The analysis followed three stages: data reduction, data presentation, and conclusion drawing.Finding - The study identified three key innovative digitalization efforts that are effective in developing Mycelia Forest for sustainable tourism: (1) Deploying digital information technology media, (2) Elevating accessibility and service quality, and (3) Building cooperation with diverse stakeholders. These efforts help improve both the management and promotion of the forest as a tourist destination. Originality/Value - The research provides new insights into how digital information technology can support the management and promotion of tourist destinations, particularly tourist forests, contributing to their sustainable development.
Actors’ contributions to the development of tourist attraction (Study in Nyalembeng, Central Java, Indonesia) Desy Nur Aini Fajri; Rossa Estu Illahi
Journal of Rural Tourism Vol. 2 No. 2 (2025): July - December
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jrt.2025.04021256

Abstract

Purpose – This research administers an analysis of actors’ contribution to the development of a tourist attraction.Methodology/Design/Approach – A qualitative descriptive approach was invoked. Data were collected through interviews, observation, and documentation. Three informants were selected using a purposive sampling technique and under two criteria, which were (1) being knowledgeable and (2) having engaged in developing the intended tourist attraction since its establishment. Data analysis was carried out through three stages, i.e., data reduction, data presentation, and conclusion drawing. Findings – This research founded that three contributions actors made to developing the tourist attraction of Bukit Tangkeban in Nyalembeng, Central Java, Indonesia, namely (1) Human resource capacity building, (2) Unique tourist attraction packaging, and (3) Digital information technology utilization.Originality/value – As it is limited to Bukit Tangkeban in Nyalembeng, the results cannot act as generalizations applicable to other tourist destinations with different characteristics. This research provides insight into best practices concerning the development of a tourist attraction in a village in a developing country.