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All Journal International Journal of Education, Culture, and Society
Heavens Ugochukwu Obasi
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Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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The Evaluation of Public Relations in the Era of Fake News: Examination of How the Rise of Misinformation Has Changed Public Relations Practices in Nigeria Heavens Ugochukwu Obasi
International Journal of Education, Culture, and Society Vol 4 No 2 (2026): International Journal of Education, Culture, and Society
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijecs.v4i2.9322

Abstract

The proliferation of fake news, particularly through social media, has significantly reshaped public relations practice by challenging organizational credibility, reputation, and stakeholder communication in Nigeria. This study examined public relations in the era of fake news, with specific focus on how misinformation affects public relations practice in Aba, Abia State. The study was motivated by the growing influence of false information on public perception and its disruptive effects on relationships between organizations and their stakeholders. A descriptive survey design was adopted, and data were collected through a structured questionnaire administered to 100 respondents drawn from a population of 150 using the Yaro Yamane formula. Responses were measured and analyzed using a Likert scale. The study sought to determine the impact of fake news on public relations practice and reputation management, identify the strategies used by public relations practitioners to detect and counter misinformation, assess the effectiveness of these strategies, and highlight the challenges associated with addressing misinformation in Nigeria. The findings revealed that fake news significantly undermines public relations practice by contributing to loss of public trust, reputational crises, and misinformation-driven conflicts. Public relations practitioners were found to rely primarily on media monitoring, fact-checking, press releases, and social media engagement to manage misinformation. However, the effectiveness of these strategies remains constrained by inadequate digital monitoring tools, low public media literacy, and weak regulatory frameworks. The study concludes that fake news poses a serious threat to the integrity and operational effectiveness of public relations in Nigeria. It contributes to the growing discourse on strategic communication by underscoring the need for digital verification tools, collaboration with media organizations, proactive crisis communication frameworks, media literacy campaigns, capacity building, and stronger regulatory mechanisms to improve information credibility and strengthen public trust in organizational communication.
The Role of Public Relations in Shaping Political Communication in Nigeria: A Literature Review Heavens Ugochukwu Obasi
International Journal of Education, Culture, and Society Vol 4 No 3 (2026): International Journal of Education, Culture, and Society
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijecs.v4i3.11511

Abstract

Public relations (PR) plays an increasingly important role in shaping political communication within Nigeria’s ethnically diverse society and complex media environment. This literature review aims to examine the strategies, influence, and challenges of PR in Nigerian political communication, with particular attention to political campaigns, crisis communication, digital media, and public perception. The review draws on relevant literature and illustrative cases, including the 2023 general elections and the EndSARS movement, while applying the two-way symmetrical model and agenda-setting theory to interpret PR practices within Nigeria’s political discourse. The findings indicate that PR strategies can strengthen constituent engagement, shape public opinion, mobilize grassroots participation, influence voter behavior, and support political actors in managing crises. Digital media has further expanded the reach and immediacy of political communication, but it has also intensified misinformation, political polarization, ethical concerns, and declining public trust. The reviewed cases demonstrate that PR can facilitate democratic participation and collective action when applied transparently and responsibly, yet manipulative or misleading communication may undermine electoral integrity and democratic legitimacy. The study concludes that effective political PR in Nigeria requires stronger media relations, improved public media literacy, transparent crisis communication, and consistent adherence to professional ethical standards. These findings contribute to understanding the intersection of public relations and political communication and offer practical implications for PR practitioners, political actors, scholars, media institutions, and policymakers seeking to strengthen public trust and democratic communication in Nigeria.
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