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All Journal Rengganis Jurnal Pengabdian Masyarakat
Syarohbil Syawal Ahmad Gani
Prodi Teknik Mesin, FSAD, Universitas Pembangunan Nasional ”Veteran” Jawa Timur
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Mathematics Social Sciences

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Digitalisasi UMKM: Edukasi Strategis dalam Penerapan Digital Marketing dan Legalitas Usaha Online Mei; Syarohbil Syawal Ahmad Gani; Al Viana Amelia Pratiwi; M. Atilla Rama; Binti Azizatunnafi’ah
Rengganis Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): Mei 2026
Publisher : Pendidikan Matematika, FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/rengganis.v6i1.810

Abstract

Group 43 of the Community Service Program (KKN) from Universitas Pembangunan Nasional “Veteran”Jawa Timur implemented a community service program in RW 04, Kejawan Putih Tambak, Surabaya. Theinitiative was designed to address the challenges faced by MSMEs in accessing digital tools andunderstanding the importance of business legality. The program aimed to enhance their capacity in digitalmarketing and formal business registration. It was carried out using a participatory approach involvingoutreach, direct assistance, and hands-on practice. The activities were divided into two main stages: digitalmarketing education and technical support, which included logo and banner creation, business locationregistration via Google Maps, and NIB registration through the OSS system. A total of 25 MSMEs took partin the program, with 8 successfully registering for NIB, 6 receiving banners, and 4 obtaining business logos.The results demonstrate the program’s effectiveness in supporting MSMEs’ digital readiness and highlightthe importance of collaborative engagement between students and the community in sustainableempowerment efforts.
Co-Authors Al Viana Amelia Pratiwi Binti Azizatunnafi’ah M. Atilla Rama Mei