Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Edulitics (Education, Literature, and Linguistics) Journal International Journal of Multidisciplinary Sciences and Arts
Jumino Suhadi
Universitas Islam Sumatera Utara, Indonesia
Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Multimodal Discourses of Power and Identity in Roblox User-Generated Worlds: A Critical Discourse Analysis Intan Maulina; Jumino Suhadi; Devi Pratiwy
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7632

Abstract

Roblox has emerged as one of the most influential user-generated digital ecosystems, in which multimodal resources visual design, spatial organization, avatar customization, interface affordances, and linguistic interaction play a central role in the construction of identity and the negotiation of power. This study examines how power relations and identity positions are discursively produced across three highly popular Roblox user-generated worlds: Brookhaven RP, Adopt Me, and Bloxburg. Drawing on Multimodal Critical Discourse Analysis (MCDA), informed by social semiotics and critical discourse theory, the study analyzes screenshots, spatial configurations, and in-game chat interactions to uncover ideological meanings embedded in these environments. The findings demonstrate that hierarchical relations are reproduced through spatial zoning, access restrictions, monetized affordances, and avatar aesthetics that index wealth, status, and social legitimacy. Linguistic interactions further reinforce symbolic domination through gatekeeping, commands, and exclusionary practices. Collectively, these multimodal resources construct narratives of consumerism, meritocracy, and social stratification that shape how young users understand agency, belonging, and value in digital spaces. This article contributes to English Studies by conceptualizing Roblox worlds as multimodal texts requiring critical literacy, and to Information Technology by foregrounding how platform affordances structure discourse production and social relations.
A Critical Discourse Analysis of Cultural Identity Representation, Algorithmic Culture, and Digital Commodification in Indonesian TikTok Content: A Fairclough Approach Dewi Wulandari; Jumino Suhadi; Devi Pratiwy
Edulitics (Education, Literature, and Linguistics) Journal Vol. 11 No. 1 (2026): January - June 2026
Publisher : Prodi Pendidikan Bahasa Inggris, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Islam Darul Ulum Lamongan*

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/edulitics.v11i1.12844

Abstract

This study aims to examine how cultural identity is represented, negotiated, and commodified in Indonesian TikTok content within an algorithm-driven digital environment. TikTok has emerged as a dominant platform where cultural identity is constructed and circulated through short-form audiovisual content. While previous studies have explored cultural identity and digital discourse, limited research integrates these discussions with algorithmic culture and digital commodification, particularly in the Indonesian context. This study employs a qualitative descriptive approach using Norman Fairclough’s Critical Discourse Analysis (CDA) framework. A total of 30 TikTok videos were selected through purposive sampling from an initial dataset of 120 videos. The data include verbal expressions, captions, hashtags, visual elements, and audience comments, which were analyzed across textual, discursive, and social dimensions. The findings reveal that cultural identity on TikTok is constructed through recurring linguistic and visual patterns, including identity markers, local language expressions, and cultural symbols. At the discursive level, creators adapt cultural content to platform conventions, audience engagement, and visibility strategies, resulting in hybrid forms of representation. At the social level, cultural identity functions both as a marker of belonging and as a commodified digital resource within the attention economy. The study further demonstrates that authenticity, hybridization, and commodification operate as interconnected processes rather than separate categories, forming a continuum of cultural representation in digital environments. This study contributes to digital discourse and cultural identity research by integrating CDA with platform dynamics and providing empirical evidence from Indonesian TikTok content.
Co-Authors Devi Pratiwy Dewi Wulandari Intan Maulina