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The Impact of Guest Lectures on the Employability Skills of Satya Terra Bhinneka University Students Fani Agustriani; Mahlian Elyana; Zulfahmi Syahputra Nasution; Zulfa Hazimah; Indra Hermawan
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7903

Abstract

This study aims to analyze the effectiveness of guest lecturse in improving continuous learning in business law courses for students in 2023 in the Entrepreneurship Study Program at Satya Terra Bhinneka University. This study uses a quantitative approach with a quantitative correlational survey method. The quantitative correlation approach is used to determine whether there is a relationship between two or more variables. In this study, data processing was carried out using SPSS version 26.0. The sample of this study was 162 students of the 2023 class of the Entrepreneurship Study Program, Faculty of Economics and Business, Satya Terra Bhinneka University. The research data collection technique used a questionnaire. The analysis prerequisite tests include validity tests, reliability tests, normality tests, linearity tests, hypothesis tests include simple regression analysis. The results of the study show: There is a significant effect of Guest Lectures on Employability skills of students in the 2023 class of the Entrepreneurship Study Program, Faculty of Economics and Business, Satya Terra Bhinneka University by 65%.
Descriptive study of tumbler user behavior to support green market development Widi Sriwahyuni Pasaribu; Surmida Sormin; Zulfa Hazimah
International Journal of Applied Finance and Business Studies Vol. 13 No. 3 (2025): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i3.432

Abstract

The environmental impact of plastic waste is extremely significant. Because plastic can take centuries to break down, it poses serious risks to wildlife, harms marine habitats, and can negatively affect human health. Growing global concern about this issue has encouraged people to switch to more ecofriendly products, while also creating opportunities for businesses to adapt their strategies to be more sustainable. This study employs a descriptive approach to examine the behavior of individuals using tumblers as eco-friendly products especially Gen Z , utilizing cross-tabulation techniques with SPSS software. The objective is to analyze the relationship between respondent profiles and their eco-friendly product usage. Data and descriptions regarding tumbler users in Medan City provide valuable insights for companies in the green entrepreneurship sector. The findings indicate that potential green consumers are predominantly female, aged 17-20, and currently students. Their primary motivation for choosing stainless steel tumblers is economic and practical considerations, followed by environmental awareness. These results offer a reference for green companies in the design and development of eco-friendly products and green marketing in particular.