<![CDATA[This article examines the creative role of the producer in the production of the short fiction film Seruah. This management study is based on the understanding that the creation of a short fiction film is a dynamic, collaborative process, involving the exchange of creative ideas, creative decision-making, and adjustments to production conditions at every stage. Producers are often understood as solely responsible for managerial and administrative tasks. However, this study demonstrates that producers also play a crucial role in the artistic realm through collaboration with the director and coordination with department heads. This study employed practice-based research as its methodology. Data were collected from observation notes during the production process, archives and documentation of production activities, and the author's reflections. This study employed a practice-based research approach, in which the author was directly involved as a producer in the production process. Findings from the producer's creative role include: during the development stage, aligning emerging ideas with the director's vision; during the pre-production stage, the producer acted as a balancer between artistic needs and budget availability to ensure the production vision was maintained. Furthermore, during the production and post-production stages, the producer acted as a mediator in discussions and thus participated in artistic decision-making. The conclusion of the study indicates that the producer of the short film Seruah has demonstrated his creative role in the creative process through practice-based research.]]>
