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All Journal Journal of Economic, Bussines and Accounting (COSTING) Alignment: Journal of Administration and Educational Management
Nugroho Edie Santoso
Universtas PGRI Argopuro Jember
Economics, Econometrics & Finance Education

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Pengelolaan Krisis dalam MSDM : Tanggapan  Human Resources  terhadap Tantangan Pasca Pandemi(Studi Kasus di Balai Desa Jombang) Masyhudi Masyhudi; Nugroho Edie Santoso; Hanif Hadinata Utama
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 8 No. 6 (2025): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/dny4es30

Abstract

This study aims to analyze the human resource (HR) management strategies employed by the Jombang Village Hall in addressing post-pandemic challenges, including the implementation of flexible work practices, improving employee welfare, and digital transformation. The research method used was descriptive qualitative with a case study approach, using in-depth interviews, participant observation, and documentation analysis. The results indicate that HR plays a strategic role as an agent of change by implementing a hybrid work policy, providing psychosocial support through internal communication and counseling, and conducting digital training to improve the competency of village officials. The findings also indicate that obstacles such as limited technological infrastructure, resistance to change, and psychological stress impact the effectiveness of HR management. The conclusion of this study confirms that post-pandemic HR management at the Jombang Village Hall requires a holistic and adaptive approach, integrating flexible work practices, employee welfare, and digital transformation to support village official performance and the quality of public services.   Keywords: HR Management, Crisis, Post-Pandemic, Human Resources, Village Government  
MENGOPTIMALKAN SOSIAL MEDIA MARKETING: TIPS DAN TRIK UNTUK BISNIS KECIL Hari Wartono; Nugroho Edie Santoso; Harmawan Teguh Saputra
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/y2cm9n21

Abstract

Penelitian ini bertujuan untuk menganalisis pemanfaatan media sosial sebagai strategi pemasaran pada bisnis kecil (UMKM) dengan fokus pada pengaruhnya terhadap kesadaran merek, loyalitas pelanggan, dan penjualan, serta mengidentifikasi strategi efektif, peran analitik, dampak storytelling, dan tantangan yang dihadapi pelaku usaha. Menggunakan pendekatan kualitatif dengan metode studi kasus, data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi terhadap sepuluh pelaku usaha kecil yang dipilih secara purposive sampling. Analisis tematik mengungkap lima temuan utama: (1) penggunaan media sosial yang konsisten berdampak positif pada peningkatan brand awareness, keterikatan pelanggan, dan penjualan; (2) strategi efektif meliputi storytelling autentik, konten visual berkualitas, konsistensi unggahan, dan interaksi aktif; (3) analitik media sosial mendukung pengambilan keputusan berbasis data; (4) storytelling terbukti meningkatkan persepsi nilai dan konversi penjualan; serta (5) tantangan mencakup keterbatasan anggaran, literasi digital rendah, dan keterbatasan waktu. Penelitian ini menegaskan pentingnya integrasi strategi kreatif, pemanfaatan data, dan penguatan kapasitas digital untuk mengoptimalkan potensi media sosial dalam pemasaran bisnis kecil di era digital.
Co-Authors Hanif Hadinata Utama Hari Wartono Harmawan Teguh Saputra Masyhudi Masyhudi