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All Journal Jurnal Kajian Islam dan Sosial Keagamaan Values: Jurnal Kajian Islam Multidisiplin
Ersya Faraby
Ekonomi Syariah, Fakultas Keislaman, Universitas Trunojoyo Madura
Religion Humanities Education Social Sciences

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Peran Badan Penyelenggara Jaminan Produk Halal dalam Meningkatkatkan Kepercayaan Konsumen di Indonesia Revalina Aurelia Oktanti; Azza Nuha Nisrina; Tina Syahadatina; M. Sarifuddin Hidayatullah; Ersya Faraby
Jurnal Kajian Islam dan Sosial Keagamaan Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This research uncovers the significant role of the Halal Product Assurance Organizing Body (BPJPH) in fostering consumer trust within Indonesia’s massive Muslim-majority marketplace. The study zeroes in on the rising demand for halal certification, which has evolved into both a legal imperative and a valuable business asset, essential for upholding the rights of Muslim consumers as outlined in the constitution. By adopting a socio-legal approach and relying on library research, the study examines BPJPH’s specific roles in regulation, monitoring, and collaboration in halal product assurance (JPH). The findings show that halal certification is more than just a marker of compliance; it’s a multi-faceted tool that guarantees product integrity, cleanliness, and conformity to Islamic principles. It not only builds consumer trust but also drives loyalty and purchasing behavior, giving companies a competitive advantage in international markets. The rigorous oversight and consistent regulatory framework enforced by BPJPH are key to maintaining this trust and facilitating the growth of Indonesia’s halal industry.,
Post-Pandemic Digitalization of Indonesian Halal MSMEs: Towards New Normal Adaptation in the Digital Economic Transformation Nur Ina Avia; Siti Muflihah; Abdul Ghoffar; Ersya Faraby; Hawa Gazani
Values: Jurnal Kajian Islam Multidisiplin Vol. 3 No. 4 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/values.v3i4.148

Abstract

The COVID-19 pandemic has had a significant impact on the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, including the halal sector, which plays a vital role in the national economy. Social restrictions during the pandemic forced business actors to adapt through digital technology utilization to remain resilient and competitive in a rapidly changing market. This study aims to analyze the digitalization condition of Indonesia’s halal MSMEs after the pandemic, identify challenges and opportunities in the new normal era, and formulate effective adaptation strategies in the transformation process toward a digital economy. This research employs a descriptive qualitative method, using in-depth interviews and observations of halal MSME actors who have adopted digital technologies. The findings reveal that the post-pandemic period has accelerated digital adoption, especially in the use of e-commerce, social media, and digital payment systems. However, several barriers persist, including limited digital literacy, capital constraints, and inadequate technological infrastructure. The study concludes that successful digital transformation among halal MSMEs requires synergy between business actors, government, and supporting institutions to strengthen a sustainable and inclusive halal digital economy ecosystem.
Co-Authors Abdul Ghoffar Azza Nuha Nisrina Hawa Gazani M. Sarifuddin Hidayatullah Nur Ina Avia Revalina Aurelia Oktanti Siti Muflihah Tina Syahadatina