Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Management, Economic, and Accounting
M. Yusran
Universitas Pembangunan Panca Budi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of Consumer Experience, Consumer Engagement, and E-Wom in Improving Consumer Satisfaction in Purchasing Wuling Spare Parts at Lesmana Motor M. Yusran; Elfitra Desy Surya; Erwansyah Erwansyah
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1558

Abstract

This study aims to analyze the influence of consumer experience, consumer involvement, and e-WOM on consumer satisfaction when purchasing Wuling spare parts at Lesmana Motor using quantitative methods and a sample of 85 respondents. The partial test results indicate that consumer involvement has a positive and significant effect (sig. 0.024 < 0.05), while consumer experience (0.333 > 0.05) and e-WOM (0.934 > 0.05) are insignificant.Simultaneously, all three variables have a significant effect (F-test 95.025; sig. 0.000 < 0.05). The coefficient of determination (R) of 0.492 indicates that 49.2% of the variation in consumer satisfaction is explained by the model, while 50.8% is influenced by other factors. In conclusion, consumer involvement is a major factor in increasing consumer satisfaction.
Co-Authors , Elfitra Desy Surya Erwansyah Erwansyah