Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Commercium: Journal of Business and Management
Gustina
Jambi University
Decision Sciences, Operations Research & Management Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Livelihood of FKIP Alumni in Developing Businesses: A Case Study in Mendalo Indah, Jambi Luar Kota District, Muaro Jambi Regency Gustina; Mayasari; Muazza; Ahmad Rifki
Commercium : Journal of Business and Management Vol. 4 No. 2 (2026): May 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v4i2.1215

Abstract

Livelihood is an individual's effort to maintain and improve the sustainability of life, one of which is through entrepreneurial activities. This study aims to describe and understand the experiences of FKIP alumni in developing and maintaining businesses in Mendalo Indah, Muaro Jambi Regency, using a phenomenological case study approach with two informants. Data were collected through in-depth interviews, field observations, and documentation, then analyzed using NVivo to identify themes related to livelihood assets, namely human resources (education, skills, experience) and financial capital (initial capital, income). The results show that human resources play a major role as assets in business development and sustainability, particularly through the alumni's ability to interpret experiences, manage knowledge and skills, and adapt to business challenges. Financial capital functions as a supporting factor, but is relatively secondary. These findings confirm that the success of FKIP alumni businesses is determined more by the ability of individuals to manage and interpret livelihood assets adaptively in the local social and economic context, rather than by the amount of financial capital alone.
Co-Authors Ahmad Rifki Mayasari Muazza