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All Journal JURNAL DINAMIKA EKONOMI PEMBANGUNAN
Kristianus Jimy Pratama
Digital Wholesale Experience Department, PT Bank Mandiri (Persero) Tbk, Jakarta
Economics, Econometrics & Finance

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Jateng Explore (JX): Sustainable Tourism Digital Ecosystem Modelling based on Integrated Data and Payment Innovation Kristianus Jimy Pratama
Jurnal Dinamika Ekonomi Pembangunan Vol 8 (2025): Special Issue: Call for Paper Pusaka Jateng
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jdep.8.0.103-126

Abstract

Tourism plays a vital role in Central Java’s economy, yet its potential is constrained by fragmented data, uneven digital access, and limited MSME financial inclusion. This study introduces Jateng Explore (JX), a regional-scale digital public infrastructure model for sustainable tourism governance that integrates tourism services, MSMEs, and government coordination within a modular platform.. Developed through a design-based research approach, JX features smart modules including Destination Intelligence, Thematic Tourism Module, Halal & Inclusive Tourism Engine, Smart Booking, and a Digital MSME Marketplace. The platform incorporates AI-driven profiling, ESG gamification, and GIS-based analytics to enable personalized, equitable, and sustainable tourism experiences. The study’s originality lies in embedding data interoperability, sustainability-by-design, and financial inclusion within a public-sector-led smart tourism ecosystem, moving beyond fragmented or firm-centric platforms. It also aligns with national platforms like Satu Data Indonesia, positioning JX as a scalable model for smart tourism governance.
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