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All Journal Jurnal Pendidikan Ekonomi (JURKAMI)
Endang Tjahjaningsih
Universitas STIKUBANK Indonesia
Economics, Econometrics & Finance Education Social Sciences

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PENGARUH CITRA USAHA DAN PRODUK UMKM RAMAH LINGKUNGAN TERHADAP KEPUASAN DENGAN KEPERCAYAAN SEBAGAI MEDIASI Yogi Saputra; Endang Tjahjaningsih
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 11, No 2 (2026): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v11i2.6144

Abstract

This study aims to examine and analyze the effects of corporate image and environmentally friendly products on customer satisfaction, with customer trust serving as a mediating variable at CV. Mendong Jaya Tasikmalaya Handicraft MSME. The study employed a quantitative approach using an explanatory research design. The population comprised all customers of CV. Mendong Jaya Tasikmalaya Handicraft MSME, with a sample of 100 respondents selected through a non-probability sampling technique. Data were collected using a questionnaire that had been tested for validity and reliability. Data analysis was conducted using multiple regression analysis and the Sobel test to examine both direct and indirect (mediating) effects among the variables. The findings indicate that corporate image has no significant effect on either customer trust or customer satisfaction. In contrast, environmentally friendly products have a positive and significant effect on both customer trust and customer satisfaction. Customer trust also has a positive and significant effect on customer satisfaction. Furthermore, customer trust does not mediate the relationship between corporate image and customer satisfaction but significantly mediates the relationship between environmentally friendly products and customer satisfaction at CV. Mendong Jaya Tasikmalaya Handicraft MSME.
PENGARUH CITRA MEREK DAN KUALITAS LAYANAN TERHADAP NIAT BELI ULANG MELALUI KEPUASAN KONSUMEN SILOKA TASIKMALAYA Taupiq Apandi; Endang Tjahjaningsih
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 11, No 2 (2026): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v11i2.6146

Abstract

Abstract: This study aims to examine and analyze the effect of brand image and service quality on repurchase intention through customer satisfaction at Siloka Coffee Shop Tasikmalaya. This research is expected to provide practical benefits for the management of Siloka Coffee Shop Tasikmalaya in formulating effective marketing and service strategies to enhance customer satisfaction and encourage repurchase intention. This study employs a quantitative research method with an explanatory research approach. The population of this study consists of all customers of Siloka Coffee Shop Tasikmalaya, with a sample of 101 respondents. Data were collected using a Likert-scale questionnaire, which was tested for validity and reliability. The data analysis technique used was multiple regression analysis and the Sobel test to examine both direct and indirect (mediating) effects among variables. The results of this study indicate that: (1) Brand image has a positive and significant effect on customer satisfaction; (2) Service quality has a positive and significant effect on customer satisfaction; (3) Brand image does not have a significant effect on repurchase intention; (4) Service quality has a positive and significant effect on repurchase intention; (5) Customer satisfaction has a positive and significant effect on repurchase intention; and (6) Customer satisfaction significantly mediates the effect of brand image and service quality on repurchase intention at Siloka Coffee Shop Tasikmalaya.
Co-Authors Taupiq Apandi Yogi Saputra