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All Journal Enrichment : Journal of Management
Surahman Surahman
Samarinda State Polytechnic, Indonesia
Economics, Econometrics & Finance

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Business feasibility study analysis of spontan food & snack tenant at coffee shop samarinda seberang Surahman Surahman; Rusliansyah Rusliansyah; Nabilah Nabilah; Whil Danugraha
Enrichment : Journal of Management Vol. 15 No. 5 (2025): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i5.2421

Abstract

The culinary sector in Indonesia is growing rapidly, making the Food & Beverage (F&B) industry one of the most competitive fields in the creative economy. This study aims to assess the feasibility of Spontan Food & Snack, a micro business in Samarinda, using the Business Model Canvas (BMC) approach combined with financial analysis. The method used is a case study with a mixed approach through field observations, interviews, and financial data analysis during one year of operation. The feasibility of the business was analyzed using five main indicators, namely Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period (PP), and Break Even Point (BEP) in units, rupiah, and percentages. The results of the study show that this business is feasible with a positive NPV, an IRR exceeding the discount rate of 9%, and an efficient capital recovery period of four years. The break-even point is reached at sales of 536 units or Rp10,720,000 with a percentage of 41%. Thus, Spontan Food & Snack has good financial prospects and a competitive business model, while emphasizing the importance of integrating financial analysis and BMC in improving operational efficiency and strategic planning for the sustainable development of culinary MSME.
From iumk to bpom: feasibility analysis of minie cake business based on legal and financial aspects Nandika S. Ayu; Amanda Miranti; Hikmahijriya R. Iskandar; Surahman Surahman; Rahmawati I. Wibowo
Enrichment : Journal of Management Vol. 15 No. 5 (2025): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i5.2427

Abstract

This study evaluates the business feasibility of Minie Cake by reviewing four main aspects, namely market finance, human resources, and legal aspects. A mixed approach was used through observation, interviews, and financial data analysis with NVP, IRR, and BEP indicators. The results show that the Minie Cake business is classified as feasible and profitable, with a positive NPV of IDR 8,707,917,836, an IRR of 2297%, and a BEP of only 258 units per year. In addition, compliance with business licenses, ranging from IUMK to BPOM certification, increases consumer confidence and business sustainability. This study concludes that the combination of financial viability and legal compliance is a strong foundation for the long-term competitiveness of Indonesian MSME bakeries.
Co-Authors Amanda Miranti Hikmahijriya R. Iskandar Nabilah Nabilah Nandika S. Ayu Rahmawati I. Wibowo Rusliansyah Rusliansyah Whil Danugraha