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Syamsul Wathoni
Institut Agama Islam Sunan Giri (INSURI) Ponorogo, Indonesia
Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Penguatan Minat Kunjungan Wisatawan dan Media Promosi melalui Media Sosial di Taman Wisata Sokosewu Sukorejo Ponorogo Fanny Safrian; Teguh Ansori; Syamsul Wathoni
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.6018

Abstract

This article discusses the use of social media as an effective promotional tool in Sokosewu Park's modern marketing strategy. The main aim of this article is to explore how social media can be used to increase name visibility, expand audience reach, and encourage deeper interactions with Sokosewu Park tourists. The method used in this research is the Asset Based Community Development (ABCD) method which prioritizes the utilization of assets and potential that exist around Sokosewu Park and are owned by the community. To then be used as material that empowers Sokosewu Park and the community itself. The research results show that strategic use of social media can significantly increase audience reach and tourist engagement. An integrated campaign with high-quality content and the right platform selection results in a significant increase in tourist destination recognition and tourist response. These findings confirm that social media, when used appropriately, is a powerful promotional tool that can support marketing objectives and strengthen relationships with target audiences.
Persepsi Generasi Z atas Mitologi Golan & Mirah dalam Perspektif Sosiologi Komunikasi Ady Prasetyo; Murdianto Murdianto; Syamsul Wathoni
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.6028

Abstract

Golan and Mirah mythology is a form of oral culture originating from the city of Ponorogo, East Java. This story is a myth believed by the people of Ponorogo. This research aims to explore how Gen Z views the Golan and Mirah mythology and how their perceptions are influenced by social media and digital technology. This research will also analyze the role of communication in spreading and maintaining the relevance of this mythology amidst changing times. This research uses a qualitative descriptive method. Data collection techniques using interview and documentation techniques. This research uses social identity theory, which is an accumulation of group values that are adapted into an individual's self-concept. The results of this research show that Gen Z has a complex relationship with the Golan and Mirah mythology, which is influenced by the context of social media, cultural consumption and globalization. Despite the challenges of preserving traditional values, Gen Z continues to find meaning and relevance in these mythologies through adaptation and reinterpretation. To contribute to existing research, this article also attempts to map the landscape of Gen-Z Society's Perception of Golan & Mirah Mythology: A Communication Sociology Perspective.
Co-Authors Ady Prasetyo Fanny Safrian Murdianto Murdianto Teguh Ansori