Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN)
Nabila Putri Iskandar
Universitas Pendidikan Indonesia
Religion Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Optimalisasi Destinasi Wisata Alam Dan Digitalisasi Umkm Melalui Program Kuliah Kerja Nyata Di Desa Cilengkrang Sumedang Muhammad Fadillah Aldiansyah; Nabila Putri Iskandar; Nurwulan Fitriani; Septy Amalia; Adang Sudrazat
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 3 (2026): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i3.1923

Abstract

Cilengkrang Village in Sumedang Regency boasts natural tourism attractions such as Cakrabuana Waterfall and a local UMKM product, Jamparing Coffee. However, its development has been hindered by a lack of appealing facilities, insufficient signage, and traditional marketing strategies. This community service program, conducted through the Student Community Service (KKN) initiative, aims to maximize natural tourism potential and expand market reach for the local MSME by leveraging digital technology. A descriptive-qualitative methodology was employed, encompassing stages such as observation, interviews, partnership collaboration, field implementation, and outcome evaluation. The findings indicate that: (1) an aesthetic, nature-themed photo spot was established at Cakrabuana Waterfall to create an "Instagrammable" attraction; (2) directional signage was installed at strategic locations to improve accessibility and visitor convenience; and (3) a creative promotional video utilizing a storytelling approach was produced and published on Instagram and TikTok for Jamparing Coffee. The program successfully attracted greater attention to the destination, facilitated visitor navigation, and strengthened brand awareness for the local product. This initiative concludes that integrating physical facility improvements with digital promotion can foster sustainable village economic growth through active community engagement.  
Co-Authors Muhammad Fadillah Aldiansyah Nurwulan Fitriani Septy Amalia Sudrazat, Adang