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This Author published in this journals
All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Economics and Public Health
Irawan Yuswono
Sekolah Tinggi Ilmu Ekonomi Totalwin Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health

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Optimizing Employee Performance through Compensation and Work Motivation: The Mediating Role of Job Satisfaction Mohamad Ilham Saputra; Irawan Yuswono
Journal of Economics and Public Health Vol 5 No 1 (2026): Journal of Economics and Public Health: March 2026
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v5i1.7632

Abstract

This study examines the effects of compensation and work motivation on employee performance, with job satisfaction as a mediating variable, in Kedai Minumku MSME in Semarang City. A quantitative causal approach was applied using a census sampling technique involving 102 employees. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results show that compensation and work motivation have positive and significant effects on job satisfaction and employee performance. Work motivation has a stronger influence on job satisfaction, indicating that intrinsic factors play a more dominant role in shaping employee attitudes. In addition, job satisfaction significantly affects employee performance and partially mediates the relationships between compensation and performance, as well as motivation and performance. These findings suggest that improving employee performance in MSMEs requires a balanced approach between financial compensation and motivational strategies. While compensation ensures fairness and stability, motivation and job satisfaction contribute more strongly to employee engagement and productivity. Therefore, MSME owners are encouraged to create a supportive work environment while maintaining fair compensation systems to achieve optimal performance.
PENGARUH INFLUENCER MARKETING DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN DENGAN E-WOM SEBAGAI VARIABEL MEDIASI Ahmad Baendowi; Irawan Yuswono
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3569

Abstract

Introduction: This study aims to examine the impact of influencer marketing and viral marketing on purchasing decisions for MS Glow products in Semarang City. This study also examines the role of electronic word of mouth (e-WOM) as a mediating variable in the relationship between the two variables.Method: A quantitative method was used by sending an online questionnaire to 192 respondents who had purchased MS Glow products at least twice in the past six months. The data were then analyzed using Structural Equation Modeling (SEM) to determine direct and indirect relationships among the variables.Results: showed that influencer marketing and viral marketing had a positive and significant impact on e-WOM, indicating that credible influencers and viral beauty content effectively stimulate online consumer conversations. Furthermore, both influencer marketing and viral marketing were found to directly influence purchasing decisions. Furthermore, electronic word of mouth (e-WOM) has been shown to mediate the relationship between the implementation of marketing strategy and consumer purchase behavior. These findings highlight the importance of combining persuasive influencer endorsement with organically spread viral content to generate trust-based social proof in the digital beauty market. Businesses are encouraged to collaborate with relatable influencers while encouraging user-generated viral content to reinforce positive e-WOM and drive purchase conversion more effectively. Keywords: e-WOM, Influencer Marketing, Purchasing Decisions, Viral Marketing
Co-Authors Ahmad Baendowi Mohamad Ilham Saputra