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All Journal Budimas : Jurnal Pengabdian Masyarakat JEBD
Dina Aulia
Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara
Religion Humanities Economics, Econometrics & Finance Engineering Social Sciences Other

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Digitalisasi UMKM Melalui Pendaftaran Titik Lokasi Usaha Pada Google Maps Dina Aulia; Laura Natasya Saragih; Yabib Fikri Rambe; Zulfahri Salim; Marzuki
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i1.19070

Abstract

Kegiatan pengabdian masyarakat ini bertujuan membantu pelaku UMKM di Desa Perkebunan Bukit Lawang, Kecamatan Bahorok, Kabupaten Langkat, Provinsi Sumatera Utara, dalam meningkatkan kehadiran digital melalui pendaftaran titik lokasi usaha di Google Maps. Kegiatan ini dilaksanakan oleh mahasiswa UIN Sumatera Utara dengan menggunakan metode Participatory Action Research (PAR). Sebanyak lima UMKM berhasil didaftarkan dan diverifikasi oleh pihak Google. Hasil kegiatan menunjukkan bahwa digitalisasi sederhana melalui Google Maps dapat memperluas jangkauan promosi, meningkatkan keterhubungan usaha dengan wisatawan, serta menumbuhkan kesadaran masyarakat terhadap pentingnya teknologi dalam pengembangan ekonomi desa wisata. Kata Kunci: Digitalisasi, UMKM, Google Maps. Abstract This community service activity aims to assist MSME owners in Bukit Lawang Plantation Village, Bahorok District, Langkat Regency, North Sumatra Province in enhancing their digital presence through business location registration on Google Maps. The program, conducted by students of the State Islamic University of North Sumatra, applied the Participatory Action Research (PAR) method. Five MSMEs were successfully registered and verified by Google. The results indicate that simple digitalization through Google Maps can expand business visibility, improve connectivity with tourists, and raise awareness of technology’s role in supporting rural economic development. Keywords: Digitalization, MSMEs, Google Maps.
Pemanfaatan Teknologi Informasi Dalam Perkembangan Bisnis Di Era Globalisasi Amanda Adelia; Dina Aulia; Radiansyah; Nurbaiti
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

One of the main factors contributing to this change is the advancement of information technology (IT). In the business context, IT not only serves as a tool to improve operational efficiency, but also as an enabler for innovation and the development of more effective marketing strategies. The purpose of this study is to how the use of information technology has a positive impact on business in the era of globalization. This study uses a descriptive qualitative method, which focuses on collecting and analyzing data from written sources, such as books, journal articles, research reports, and other relevant documents. By utilizing e-commerce platforms and digital marketing, UMKM can reach customers globally and increase their brand visibility and efficient logistics support is essential for e-commerce success. Further literature review is needed to find out what are the uses of information technology that can be used in business development in the era of globalization
Co-Authors Amanda Adelia Laura Natasya Saragih Marzuki Nurbaiti Radiansyah Yabib Fikri Rambe Zulfahri Salim