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Streetwear as the Material Foundation of Skate Culture and Collective Identity Oktavian Satrio Abimanyu; Sahruman Sahruman
Proceeding of Conference on Literature, Linguistic, and Cultural Studies Vol. 6 No. 1 (2026): Vol. 6 No. 1 (2026): UNCOLLCS: PROCEEDING RESEARCH ON LITERARY, LINGUISTIC, AND
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/pcllcs.v6i1.6774

Abstract

This article examines streetwear as the primary material catalyst in the formation of skate culture as a distinct collective identity and subculture. Drawing on Dick Hebdige's subculture theory and Daniel Miller's material culture framework, the study argues that functional clothing including flat-soled shoes, baggy pants, and graphic tees was not merely aesthetic apparel but the ideological infrastructure through which a new community of practice was constituted. Through historical and archival analysis of skate media, brand histories, and documentary records from the 1970s to the 2000s, the article demonstrates that streetwear simultaneously served as functional tool, identity marker, community boundary, and expression of shared anti-mainstream values. As skate streetwear transitioned from a localized DIY subculture into a global commodity, its original cultural codes were paradoxically both diluted and diffused into mainstream youth culture worldwide. The study contributes to broader understandings of how everyday material objects catalyze the formation of entirely new subcultures.
Thai enthusiast community among indonesian youth Resti Candra Suci; Sahruman Sahruman
Proceeding of Conference on Literature, Linguistic, and Cultural Studies Vol. 6 No. 1 (2026): Vol. 6 No. 1 (2026): UNCOLLCS: PROCEEDING RESEARCH ON LITERARY, LINGUISTIC, AND
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/pcllcs.v6i1.6988

Abstract

This study examines the emergence of Thai popular culture among Indonesian youth through the Thai Enthusiast (Thai Enthu) community, a digital fan-based group centered on T-pop, Thai series, and social media platforms such as TikTok and YouTube. Using Henry Jenkins’ Participatory Culture Theory, this qualitative study explores how community members act as active participants who share, discuss, and interpret Thai cultural content rather than as passive consumers. The study addresses two research questions: how the Thai Enthusiast community spreads Thai culture in Indonesia, and what factors make Thai culture popular among Indonesian youth. Data were collected through observation of Thai-related content on TikTok and YouTube, as well as interactions within Thai Enthusiast community groups. The findings show that the community spreads Thai culture through content sharing, participation in viral trends, cultural translation and adaptation, member interaction, and the network effect of social media algorithms. The popularity of Thai culture among Indonesian youth is driven by strong social media exposure, an attractive entertainment industry, relatable storytelling, and the active role of fan communities. This study concludes that the Thai Enthusiast community functions as a vital agent of cultural exchange, introducing Thai language, food, fashion, and lifestyle to Indonesian audiences while reinforcing participatory fan culture in the digital era.