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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Robby Wahyudi
Universitas Islam DR KHEZ Muttaqien
Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Pemberdayaan UMKM Waliyyu Snack Melalui Penguatan Digital Marketing dan Sistem Pencatatan Keuangan Sederhana: Pengabdian Faras Yolanda; Rustiana Andini; Getsha Salsabila Fatihah; Robby Wahyudi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.3795

Abstract

The Community Service Course (KPB) or Field Work Practice (PKL) was conducted at Waliyyu Snack, located in Sukamanah Village, Bojong District, Purwakarta Regency. This KPB-PKL program aimed to optimize the management of Waliyyu Snack’s business through the implementation of digital marketing strategies and simple financial recording. The main issues identified included underutilization of digital marketing media, simple packaging design, and manual transaction recording without a standardized format. The methods employed comprised field observation, consultation, training and mentoring, and applied science and technology simulations to practice the use of digital media and recording formats directly, making them easy for the business owner to implement. The program outcomes included support in digital marketing, such as creating Shopee and Instagram accounts, registering the UMKM on Google Maps, generating product barcodes, designing packaging, and training in simple financial recording. These activities had a positive impact on the UMKM, enabling them to improve business management quality and expand their marketing reach.
Penguatan Pemasaran Digital dan Pencatatan Keuangan pada UMKM Samarina Purwakarta: Pengabdian Ratu Keisya Aurora; Darin Safiska Rizki; Lydia Sri Rahmawati; Robby Wahyudi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.3816

Abstract

Community Service Lecture (KPB) and Field Work Practice (PKL) activities at UMKM Samarina aim to improve the quality of business management through strengthening digital marketing and improving financial records. Samarina UMKM, which produces instant spices typical of Purwakarta, has superior taste and loyal customers, but still faces obstacles in digital promotion, market reach and sloppy financial records. Through observation, consultation, training and mentoring, the team helped create social media accounts, digital catalogues, Linktr.ee, Shopee stores, as well as providing training on simple financial reports using Excel. The results of the activities show that digital promotions are more targeted, product visibility increases, and understanding of transaction recording improves. Participation in the Sajajar Bazaar also succeeded in expanding the market and increasing sales. Overall, KPB/PKL activities have a positive impact by providing MSMEs with skills that can be applied sustainably so that businesses become more professional and competitive.
Co-Authors Darin Safiska Rizki Faras Yolanda Getsha Salsabila Fatihah Lydia Sri Rahmawati Ratu Keisya Aurora Rustiana Andini