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All Journal The International Journal of Education Management and Sociology Jurnal Internasional
Susilowati
Tangerang Raya University, Indonesia
Religion Humanities Education Physics Social Sciences

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The Role of Academics in Enhancing the Image and Digital Marketing of Traditional Podeng Cake – A Local Product of Tigaraksa, Tangerang Regency Slamet Riyanto; Sinta Kurniaty Ratoko; Hendri Kartika Andri; Susilowati; Herru Sumerhu
The International Journal of Education Management and Sociology Vol. 4 No. 4 (2025): July - August : The International Journal of Education Management and Sociology
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijems.v4i4.229

Abstract

This community service program aims to strengthen the image and improve the digital marketing of Podeng cake, a traditional culinary product native to Tigaraksa, Tangerang Regency. Despite its unique taste and cultural value, Podeng cake has limited exposure and competitiveness in the modern marketplace. The program involved academics as key facilitators in empowering local producers through training in product development, branding, and digital promotion strategies. Activities included workshops on packaging design, storytelling for branding, and hands-on digital marketing sessions using social media and e-commerce platforms. The results showed a significant increase in the producers' understanding of market trends, improved product packaging, and enhanced online presence. Academics played a strategic role not only as knowledge providers but also as collaborators in transforming a local food product into a marketable brand. This initiative highlights the importance of university-community partnerships in preserving local heritage while promoting inclusive economic development.
Cultivation of Maggots from Organic Waste an Opportunity to Improve Community Economy Lesna Purnawan; Jaka Slametan; Agus Suyanto; Caesar Rismanto; Susilowati
The International Journal of Education Management and Sociology Vol. 4 No. 5 (2025): September - October : The International Journal of Education Management and Soc
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijems.v4i5.255

Abstract

The cultivation of maggots (Hermetia illucens) from organic waste represents an innovative and sustainable solution to both environmental and economic challenges faced by local communities. This study explores maggot farming as a means of converting organic waste into valuable resources such as animal feed and organic fertilizer, while simultaneously creating new income opportunities for the community. The maggot cultivation process not only reduces the volume of household and market waste but also provides an environmentally friendly alternative for waste management. The results show that maggot farming can significantly contribute to improving community welfare by generating additional income, promoting green entrepreneurship, and supporting a circular economy. Therefore, maggot cultivation from organic waste holds great potential as an effective strategy for sustainable economic empowerment and environmental preservation at the community level.
The Role of Academics in Enhancing the Image and Digital Marketing of Traditional Podeng Cake – A Local Product of Tigaraksa, Tangerang Regency Slamet Riyanto; Sinta Kurniaty Ratoko; Hendri Kartika Andri; Susilowati; Herru Sumerhu
The International Journal of Education Management and Sociology Vol. 4 No. 4 (2025): July - August : The International Journal of Education Management and Sociology
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijems.v4i4.229

Abstract

This community service program aims to strengthen the image and improve the digital marketing of Podeng cake, a traditional culinary product native to Tigaraksa, Tangerang Regency. Despite its unique taste and cultural value, Podeng cake has limited exposure and competitiveness in the modern marketplace. The program involved academics as key facilitators in empowering local producers through training in product development, branding, and digital promotion strategies. Activities included workshops on packaging design, storytelling for branding, and hands-on digital marketing sessions using social media and e-commerce platforms. The results showed a significant increase in the producers' understanding of market trends, improved product packaging, and enhanced online presence. Academics played a strategic role not only as knowledge providers but also as collaborators in transforming a local food product into a marketable brand. This initiative highlights the importance of university-community partnerships in preserving local heritage while promoting inclusive economic development.
Cultivation of Maggots from Organic Waste an Opportunity to Improve Community Economy Lesna Purnawan; Jaka Slametan; Agus Suyanto; Caesar Rismanto; Susilowati
The International Journal of Education Management and Sociology Vol. 4 No. 5 (2025): September - October : The International Journal of Education Management and Soc
Publisher : PDPI (Perkumpulan Dosen Peneliti Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijems.v4i5.255

Abstract

The cultivation of maggots (Hermetia illucens) from organic waste represents an innovative and sustainable solution to both environmental and economic challenges faced by local communities. This study explores maggot farming as a means of converting organic waste into valuable resources such as animal feed and organic fertilizer, while simultaneously creating new income opportunities for the community. The maggot cultivation process not only reduces the volume of household and market waste but also provides an environmentally friendly alternative for waste management. The results show that maggot farming can significantly contribute to improving community welfare by generating additional income, promoting green entrepreneurship, and supporting a circular economy. Therefore, maggot cultivation from organic waste holds great potential as an effective strategy for sustainable economic empowerment and environmental preservation at the community level.
Co-Authors Agus Suyanto Caesar Rismanto Hendri Kartika Andri Herru Sumerhu Jaka Slametan Lesna Purnawan Sinta Kurniaty Ratoko Slamet Riyanto