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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Nana Supriana
Universitas Islam DR KHEZ Muttaqien
Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Pendampingan Pencatatan Keuangan dan Digital Marketing pada UMKM Unin Kitchen Sebagai Bentuk Pengabdian Kepada Masyarakat: Pengabdian Dewi Astuti; Meisya Wahyuni Adelana; Tuti Alawiyah; Deni Saeful Rizal; Nana Supriana
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4109

Abstract

This study analyzes operational efficiency, financial record-keeping, and digital marketing strategies in bakery SMEs, focusing on Unin Kitchen. It examines internal business practices such as production management, digital promotion, and financial recording systems that support decision- making. The findings provide insights into the dynamics of bakery SMEs in Indonesia, particularly the integration of production and digital marketing. Practically, this research offers recommendations to improve operational efficiency, strengthen digital marketing strategies, and enhance product innovation, enabling Unin Kitchen to compete in both local and digital markets. The results may also serve as a reference for other SMEs facing similar challenges.
Optimalisasi Media Sosial untuk Mengatasi Masalah Pemasaran Djajan Coffee: Penelitian Devy Any Ghotri; Tirsha Nurcitra Virginia; Muhammad Yunus Hatori Candra; Deni Saeful Rizal; Nana Supriana
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4117

Abstract

Marketing problems are one of the major challenges faced by UMKM Djajan Coffee, especially amid increasing business competition and shifting consumer behavior that relies heavily on social media for product information. This community engagement activity aims to optimize the use of social media as a promotional tool to enhance business visibility and attract more customers. The implementation method includes observation, interviews, marketing needs analysis, and direct mentoring for the business owner regarding digital promotion strategies. The programs carried out consist of creating visual content, preparing a posting schedule, utilizing Instagram and TikTok promotional features, and providing basic training on online brand management. The results indicate an improvement in the owner’s capability to manage social media, higher customer engagement through more consistent content, and a significant increase in account reach. The optimization of social media not only improves Djajan Coffee’s marketing effectiveness but also strengthens its brand identity and competitiveness in the local market. This activity demonstrates that a well-planned digital marketing strategy can serve as an effective solution to overcome marketing issues faced by UMKM.
Co-Authors Deni Saeful Rizal Devy Any Ghotri Dewi Astuti Meisya Wahyuni Adelana Muhammad Yunus Hatori Candra Tirsha Nurcitra Virginia Tuti Alawiyah