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All Journal Socius: Social Sciences Research Journal
Arief Sudrajat
Jurusan S1 Sosiologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Negeri Surabaya
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Simulasi Gaya dan Konsumsi Tanda: Fomo dan Trend “Dresswell” di Tiktok dalam Perspektif Semiotika Baudrillard Tarisa Dwi Putri; Arief Sudrajat
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 6 (2026): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18311380

Abstract

This study examines the phenomenon of style simulation and sign consumption in the “Dress Well” trend on the TikTok platform, which is influenced by Fear of Missing Out (FoMO) in Jean Baudrillard's semiotic perspective. TikTok, as a digital visual medium, not only functions as an entertainment space but also as an arena for the production and reproduction of social signs that shape identity, prestige, and lifestyle standards. The “Dress Well” trend is represented through neat, aesthetic, and ideal fashion visuals, which are then constructed as symbols of social status. This study employs a qualitative approach, utilizing semiotic analysis methods to interpret the meaning of signs in TikTok video content, including visual elements, narratives, hashtags, and digital interactions such as likes and comments. The results show that FoMO acts as the primary driver compelling users to follow trends not based on functional needs, but rather for social recognition and digital identity legitimacy. Fashion consumption in the “Dress Well” trend is no longer oriented towards utility value, but towards sign value that creates simulation and hyperreality. TikTok content shapes a pseudo-reality that appears more real than everyday life, thereby normalizing symbolic consumption patterns. Thus, the “Dress Well” trend represents a practice of digital consumerism that reflects the logic of simulation and hyperreality in contemporary visual culture.
Perspektif Pemilik Audio Sound System terhadap Penolakan Masyarakat Sidoarjo atas Operasional Sound Horeg Nafisa Rifdatul Maghfira; Arief Sudrajat
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 6 (2026): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18169871

Abstract

The phenomenon of sound horeg as a form of modern entertainment has grown rapidly in Sidoarjo Regency and is commonly used in community events such as celebrations and carnivals. However, its operation often faces public rejection due to noise disturbance, environmental discomfort, and social conflict. On the other hand, for audio sound system owners, sound horeg serves as a source of income, a medium for creative expression, and a form of social identity. This study aims to examine the perspectives of audio sound system owners toward community rejection of sound horeg operations and to analyze the adaptive strategies they employ in response to such rejection. This research uses a qualitative descriptive method and is analyzed through George Herbert Mead’s symbolic interactionism theory. Data were collected through observation, in-depth interviews, and documentation involving audio sound system owners operating in Sidoarjo Regency. The findings show that audio sound system owners perceive sound horeg not merely as entertainment, but also as a symbol of business existence and economic opportunity. Community rejection is understood as the result of differing perspectives and interests between business actors and local residents. To address this rejection, sound system owners implement adaptive strategies such as adjusting sound volume, limiting operational hours, and engaging in communication and negotiation with the surrounding community. This study highlights that conflicts related to sound horeg are social issues involving interaction, communication, and the negotiation of meanings within public spaces.
Co-Authors Nafisa Rifdatul Maghfira Tarisa Dwi Putri