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All Journal Socius: Social Sciences Research Journal
Seli Yulianti
Program Studi Administrasi Bisnis, Fakultas Ilmu Sosial Dan Bisnis, Universitas Wanita Internasional, Bandung
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan: Studi Pada Warung Bakso Bacit Pelanggan Perempuan di Parungponteng Tasikmalaya Seli Yulianti; Dadang Munandar
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 4, No 1 (2026): August 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21511502

Abstract

This study aims to analyze the influence of service quality and price on female customer satisfaction at Warung Bakso Bacit Parungponteng, Tasikmalaya. The research was motivated by a decline in customer numbers, complaints about service quality, and perceptions of inadequate pricing, which are suspected to influence customer satisfaction. The study used a quantitative method with a descriptive and verification approach. The sample consisted of 94 respondents selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with IBM SPSS. The results showed that service quality and price each had a positive and significant effect on customer satisfaction, and simultaneously had a positive and significant effect on customer satisfaction. These findings suggest that improving service quality and setting appropriate prices can increase female customer satisfaction at Warung Bakso Bacit Parungponteng.
Co-Authors Dadang Munandar