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All Journal Jurnal Indonesia Sosial Teknologi Insight : International Journal of social research
Renita Fitriani
SMK Ibnu Khaldun Cirebon, Indonesia
Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Artificial Intelligence on Business Decision Efficiency in MSMEs in the Digital Economy Era Vina Rahmayana; Renita Fitriani; Vani Rahmayani
International Journal of Social Research Vol. 3 No. 6 (2025): Insight : International Journal of Social Research
Publisher : Worldwide Research Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/insight.v3i6.99

Abstract

The development of Artificial Intelligence (AI) technology in the digital economy era has changed the way business actors make business decisions. For Micro, Small, and Medium Enterprises (MSMEs), the use of AI has the potential to increase efficiency in the process of data analysis, strategic planning, and faster and more accurate decision-making. However, the level of use of AI in MSMEs is still diverse, so it is necessary to further study its influence on the efficiency of business decisions. This study aims to analyze the influence of the use of Artificial Intelligence on the efficiency of business decision-making in MSMEs in the digital economy era. This study uses a quantitative approach with a survey method of MSME actors who have utilized digital technology in their business activities. Data collection was carried out through a structured questionnaire that was distributed to respondents. The data obtained is then analyzed using statistical analysis techniques, such as regression analysis, to determine the relationship and influence between the use of Artificial Intelligence and the efficiency of business decisions. The results of the study show that the use of Artificial Intelligence has a positive and significant influence on the efficiency of business decision-making in MSMEs. The use of AI technology helps business actors in processing market information, predicting consumer trends, and improving the accuracy of business strategies. Thus, the implementation of AI can be one of the important factors in increasing the competitiveness and operational effectiveness of MSMEs in the digital economy era.
Transformation of Social Interaction of Generation Z in the Era of Artificial Intelligence: An Analysis of Changes in Digital Communication Patterns Ana Lestari; Renita Fitriani
Jurnal Indonesia Sosial Teknologi Vol. 7 No. 2 (2026): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v7i2.9174

Abstract

The development of digital technology and the emergence of Artificial Intelligence (AI) have brought significant changes in people's communication patterns, especially in Generation Z known as the digital native generation. The integration of AI in various communication platforms such as social media, chatbots, and recommendation systems is influencing the way this generation interacts, obtains information, and builds social relationships in the digital space. These changes create new dynamics in social interaction that need to be studied more deeply from a social and technological perspective. This study aims to analyze the transformation of Generation Z's social interaction in the Artificial Intelligence era and identify changes in digital communication patterns that arise due to the use of AI-based technology in daily life. This study uses a qualitative approach with literature study methods and descriptive analysis. Data is obtained from various scientific sources such as journal articles, books, and research reports that are relevant to the topics of social interaction, digital communication, and the development of Artificial Intelligence. The data was then analyzed thematically to identify patterns of change in interaction and communication in Generation Z. The results of the study show that the presence of Artificial Intelligence has changed the communication patterns of Generation Z to be faster, technology-based, and tend to take place in the digital space. AI is also influencing the way this generation accesses information, expresses itself, and builds social relationships. In addition to providing ease and efficiency of communication, the use of AI also raises challenges such as technology dependence, a decrease in the quality of face-to-face interactions, and the potential for the spread of inaccurate information in the digital space.
Co-Authors Ana Lestari Vani Rahmayani Vina Rahmayana