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All Journal Jurnal Sistem Komputer (SISKOM) Journal Mobile Technologies (JMS)
Yonoriadi Yonoriadi
STMIK Indonesia Banda Aceh
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

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Freemium Monetization and User Psychology in Short-Form Drama Mobile Applications: A Study of Payment Behavior and Satisfaction Rizaldi Akbar; Fauzan Putraga Al Bahri; Bahruni Bahruni; Yonoriadi Yonoriadi
Journal Mobile Technologies (JMS) Vol. 4 No. 1 (2026): February
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/jms.v4i1.713

Abstract

This study examines payment behavior and user satisfaction among Indonesian short drama app users operating under aggressive freemium models with pay-per-episode mechanisms. Using a mixed-method approach with 240 active users across 12 applications (DramaBox, ReelShort, ShortMax, MoboReels, FlexTV, and others), the research investigates psychological factors influencing willingness to pay, actual spending patterns, and post-purchase regret. Results reveal that most users are Millennials and Gen Z (76.6% aged 18-34 years) exhibiting strong binge-watching patterns (averaging 10-11 episodes per session). TikTok serves as the primary drainage platform, accounting for 63.3% of user acquisition. The conversion rate reaches 41.2% with average monthly spending of Rp 116,003, yet exposes a paradox: Indonesia leads global downloads while demonstrating disproportionately low monetization. Regression analysis identifies Perceived Content Quality (β=0.324) and Perceived Enjoyment (β=0.245) as the strongest predictors of willingness to pay, whereas Perceived Cost Fairness shows a significant negative effect (β=-0.257). Impulse Buying emerges as the sole significant differentiator between paying and non-paying users. Path analysis reveals the SOR model's inadequacy, with direct effects dominating—particularly Customer Satisfaction on Intention to Continue (β=0.564). Although 80% of respondents recognize psychological manipulation tactics, awareness does not diminish their effectiveness. The study underscores the need for regulatory frameworks balancing innovation with consumer protection against aggressive monetization tactics that potentially exploit vulnerable users.
Evolusi Teknologi Komprehensif Jaringan Komunikasi Nirkabel Pada Sistem 4G Menuju 7G Yonoriadi Yonoriadi; Dhira Yatha Bimatha Dharmavid; Rizaldi Akbar
Jurnal Sistem Komputer (SISKOM) Vol. 6 No. 2 (2026): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/siskom.v6i2.1888

Abstract

The evolution of wireless communication networks from 4G to 7G reflects significant transformations in architecture, capacity, and system adaptability to modern digital demands. 4G LTE provides stable mobile broadband with speeds up to 100 Mbps and moderate latency, supporting video streaming, voice communication, data transfer, and reliable digital services. The transition to 5G introduces substantial increases in network capacity, ultra-low latency, and the ability to connect thousands of devices simultaneously through mmWave technology, massive MIMO, and network slicing, enabling real-time applications, autonomous vehicles, and large-scale IoT deployment. 6G emphasizes adaptive networks leveraging artificial intelligence, edge computing, and terahertz communication, projecting speeds up to 1 Tbps with latency below 0.1 ms, alongside improved energy efficiency and security. The 7G concept integrates terrestrial, satellite, and quantum communication networks, utilizing AI and machine learning for automated spectrum management and latency optimization, supporting global services, smart cities, industrial automation, and remote healthcare. This study highlights the need for aligned infrastructure, security, and regulatory strategies to ensure future networks operate efficiently, reliably, and responsively to continuously growing user demands.
Co-Authors Bahruni Bahruni Dhira Yatha Bimatha Dharmavid Fauzan Putraga Al Bahri Rizaldi Akbar