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All Journal MIX : Jurnal Ilmiah Manajemen Community Engagement and Emergence Journal (CEEJ)
Christina Ekawati
STIE GICI Business School
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences

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Strategi Manajemen Risiko Startup XYZ melalui Analisis Pengaruh Sentimen Media Sosial dan Volume Perdagangan Bitcoin terhadap Pergerakan Harga Bitcoin dengan Dominasi Bitcoin dan Faktor Ekonomi Global sebagai Variabel Moderasi Abdul Aziz Rahman; Tris Sudarto; Christina Ekawati
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 4 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.8993

Abstract

Pasar kripto yang dinamis telah memperkuat peran media sosial sebagai refleksi sentimen kolektif investor. Sentimen di platform Reddit diyakini mempengaruhi volatilitas harga Bitcoin, terutama saat terjadi lonjakan volume perdagangan. Penelitian ini menganalisis pengaruh sentimen media sosial dan volume perdagangan terhadap pergerakan harga Bitcoin, serta mengevaluasi peran dominasi Bitcoin dan faktor ekonomi global (CPI dan Fed Funds Rate) sebagai variabel moderasi. Metode yang digunakan adalah regresi linier berganda dengan analisis interaksi, berdasarkan data harian periode 2019–2024. Sentimen Reddit diukur menggunakan teknik NLP dan distandarisasi ke dalam z-score. Pergerakan harga Bitcoin dihitung dari kombinasi ATR dan persentase perubahan harga harian. Data volume dan dominasi diperoleh dari TradingView, sementara data ekonomi global berasal dari sumber resmi. Hasil menunjukkan bahwa sentimen dan volume perdagangan berpengaruh positif dan signifikan terhadap harga Bitcoin. Namun, hanya interaksi antara volume perdagangan dan dominasi Bitcoin yang terbukti signifikan sebagai moderasi. Interaksi lainnya, termasuk faktor ekonomi global, tidak signifikan secara statistik. Temuan ini memberi kontribusi pada literatur keuangan digital dan menawarkan implikasi praktis bagi Startup XYZ dalam menyusun strategi manajemen risiko berbasis data.
Persuasive Communication, Agent Personal Branding, Trust, and Life Insurance Customer Loyalty Nisrina Mulkah; Aries Zuswana; Christina Ekawati; Abdul Ghofar
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 3 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i3.008

Abstract

Objectives: This study examines the effects of persuasive communication and agent personal branding on customer loyalty and evaluates customer trust as a mediating mechanism at PT Bhinneka Life Indonesia.Methodology: A quantitative causal survey was conducted with 185 active customers of KPA Bona Indah who had interacted directly with insurance agents. Data were analyzed using PLS-SEM in SmartPLS 4.Finding: Persuasive communication and agent personal branding significantly increased customer trust. Agent personal branding and customer trust significantly increased customer loyalty, whereas the direct effect of persuasive communication on loyalty was not significant. Trust fully mediated the persuasive communication-loyalty relationship and partially mediated the personal branding-loyalty relationship. The model explained 71.9% of customer trust and 88.1% of customer loyalty.Conclusion: Life insurance loyalty is strengthened when persuasive communication and a credible professional image first develop customer trust. Companies should prioritize agent communication, personal branding, and relationship-building programs.
Co-Authors Abdul Aziz Rahman Abdul Ghofar Aries Zuswana Nisrina Mulkah Tris Sudarto