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All Journal At-Tadbir : jurnal ilmiah manajemen Jurnal Keuangan dan Bisnis
Yandi Suprapto
Batam International University
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Factors Effecting Phone Brand’s Purchase Decision, Mediated By Purchase Intention Yandi Suprapto; Wiliana Halim; Eriliana Kesumahati
At-Tadbir : jurnal ilmiah manajemen Vol 10 No 1 (2026): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v10i1.21273

Abstract

As the global market continues to change dynamically, smartphone brands industry constantly developing and innoovate new features to fulfill the market demands. The rising of new demands feature resulting businesses to have to intensify their efforts to address those needs, while still maintaining continues rise of sales to earn revenues. This research was done with the intention to study further the role of purchase intention mediating the relationships between social media marketing, brand image, E-WOM, and purchase decision as the dependent. By using quantitive method to obtain the data for this research, a sum of 253 different respondents was gathered all over Indonesia with the type of sampling used was nonprobability. The data gathered were then proceesed by using Smart PLS 3 and SPSS 27. This research resulted that all hypothesis is accepted, except for those who’re involved with the social media marketing variable are rejected. In essence, these findings indicate that businesses can utilize better aspects such as brand image and EWOM in gaining customers willingness to purhcase their products.
THE MODERATING ROLE OF FINANCIAL LITERACY ON THE IMPACT OF BEHAVIORAL BIASES TOWARD INVESTMENT DECISIONS AMONG GENERATION Z IN INDONESIA Wilson Wilson; Yandi Suprapto; Candy Candy
Jurnal Keuangan dan Bisnis Vol. 24 No. 1 (2026): Jurnal Keuangan Dan Bisnis Volume 24, Number 1, Maret 2026
Publisher : Catholic University Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jkb.v24i1.1927

Abstract

Purpose : This study examines the influence of behavioral biases including anchoring bias herding bias loss aversion bias and mental accounting bias on investment decisions and evaluates the moderating role of financial literacy among Generation Z investors in Indonesia Design Methodology Approach : A quantitative survey approach was applied using data collected from Generation Z investors with prior investment experience Data analysis was conducted using Partial Least Squares Structural Equation Modeling with SmartPLS to assess direct and moderating effects Findings : Loss aversion and mental accounting biases show a significant positive effect on investment decisions while anchoring and herding biases show positive but not significant effects Financial literacy significantly moderates the relationship between anchoring bias and herding bias with investment decisions while no moderating effect is observed in the relationships involving loss aversion and mental accounting Practical Implications : Financial literacy demonstrates a selective role in mitigating behavioral biases particularly those related to heuristic driven decision making Therefore targeted financial education programs are required to improve rational investment behavior among Generation Z investors Originality Value : Evidence is provided that the effectiveness of financial literacy as a moderating mechanism depends on the type of behavioral bias thereby offering a more nuanced understanding of behavioral finance in emerging market investor settings
Co-Authors Candy Candy Eriliana Kesumahati Wiliana Halim Wilson Wilson