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All Journal Community Engagement and Emergence Journal (CEEJ) Prosiding Seminar Nasional dan Call for Paper Pengembangan Dakwah, Pondok Al Islam dan Kemuhammadiyahan
Auliya Nailul Muna
Universitas Muhammadiyah Surakarta
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions

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An Analysis Of The Influence Of Employer Branding And Digital Hiring On Social Media Platforms On Generation Z's Job Intention, Using Reputation As A Mediator Auliya Nailul Muna; Irmawati Irmawati
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9580

Abstract

This research investigates how employer branding and digital hiring influence Generation Z’s intention to apply for jobs in the Solo Raya region, with corporate reputation acting as a mediating factor. The swift progression of digital technology has prompted organizations to adjust their recruitment approaches by enhancing their image and credibility via social media platforms. Being digital natives, Generation Z individuals often assess a company’s trustworthiness and reputation before submitting job applications. This study utilized a quantitative design, collecting data through an online questionnaire administered to 199 Generation Z participants in the Solo Raya area, selected using purposive sampling. The data were examined using Structural Equation Modeling (SEM) with Partial Least Squares (PLS), facilitated by SmartPLS software. The results reveal that both employer branding and digital hiring significantly and positively impact corporate reputation as well as Generation Z’s intention to apply for jobs. Nevertheless, corporate reputation does not mediate the effect of employer branding on job application intention. Conversely, it partially mediates the relationship between digital hiring and job application intention. These findings imply that cultivating a strong corporate reputation can amplify the impact of digital recruitment strategies in attracting young job seekers.
Implementasi Mentoring Al-Qur'an terhadap Bacaan Mahasiswa Universitas Muhammadiyah Surakarta Auliya Nailul Muna; Musfiroh Nur Aslam; Nur Ainie Diena Khanifah; Nur Marathu Munazjah; Wanda Tri Yuliyanti
Prosiding Seminar Nasional dan Call for Paper Pengembangan Dakwah, Pondok Al Islam dan Kemuhammadiyahan 2024: Prosiding Seminar Nasional dan Call for Paper Pengembangan Dakwah, Pondok Al Islam dan Kemuham
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Penelitiaan ini bertujuan untuk mengeksplorasi implementasi mentoring al-qur'an terhadap bacaan mahasiswa universitas muhammadiyah surakarta (UMS). Metode penelitiaan yang digunakan adalah studi kasus dengan melibatkan beberapa mahasiswa UMS selaku subjek penelitian. Program mentoring al-qur'an dilakukan pada renta waktu tertentu dengan melibatkan para mentor yang ahli dalam bidang tajwid dan al-qur'an. Hasil penelitiaan membuktikan bahwa implementasi memberikan pengaruh positif terhadap pengetahuan dan kualitas bacaan al-quran mahasiswa UMS. Para mahasiswa memiliki peningkatan terhadap kemampuan membaca al-qur'an dengan tajwid yang baik, serta memperbaiki pelafalan dan pengetahuan terhadap ayat al-qur'an. Program mentoring juga memberikan dampak dalam memperkuat nilai keislaman dan keagamaan di lingkungan mahasiswa. Penelitiaan ini memberikan saran untuk meneruskan dan mengembangkan program mentoring al-qur'an sebagai usaha untuk meningkatkan pengetahuan dan kualitas bacaan mahasiswa. Selain itu, penelitiaan ini juga dapat pula menjadi dasar untuk institusi pendidikan lain agar mengimplementasikan program serupa untuk memperkuat pengetahuan agama mahasiswa.
Co-Authors Irmawati Irmawati Musfiroh Nur Aslam Nur Ainie Diena Khanifah Nur Marathu Munazjah Wanda Tri Yuliyanti