Nizmah Ahmad Bahasoan
Institut Teknologi dan Bisnis Stikom Ambon

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THE INFLUENCE OF DIGITAL MARKETING ON ENTREPRENEURIAL INTEREST: A STUDY OF STUDENTS Nizmah Ahmad Bahasoan; Budi Jaya Sugiarto
Consilium: Education and Counseling Journal Vol 6 No 2 (2026): Edisi Agustus
Publisher : Biro 3 Kemahasiswaan dan Kerjasama Universitas Abduracman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/consilium.v6i2.8965

Abstract

The advancement of digital technology has made digital marketing an important competency in increasing students' entrepreneurial interest. This study aims to examine the effect of digital marketing learning on students' entrepreneurial interest in the Informatics Management Study Program. The study used a quantitative approach with a pre-experimental method through a One Group Pretest–Posttest Design. The sample size was 63 students determined using a total sampling technique. Data collection was carried out using an entrepreneurial interest questionnaire that had met the validity and reliability criteria, then analyzed using descriptive statistics, the Shapiro–Wilk normality test, and the Paired Sample t-test with the help of IBM SPSS Statistics 26. The results showed that the average entrepreneurial interest increased from 68.79 in the pretest to 84.65 in the posttest. Based on the Paired Sample t-test, there was a significant difference between the scores before and after treatment (t = 17.43; p < 0.001). This finding confirms that digital marketing learning has a positive and significant effect on increasing students' entrepreneurial interest. Learning that combines digital marketing theory and practice can increase students' interest, confidence, courage in taking risks, and commitment to entrepreneurship.
The Influence Of Networking Abilities On Students' Digital Transformation Abilities Nizmah Ahmad Bahasoan; Lukman Saleh
JUPE : Jurnal Pendidikan Mandala Vol 11 No 1 (2026): JUPE : Jurnal Pendidikan Mandala (Februari)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jupe.v11i1.10336

Abstract

The rapid development of digital technology has driven significant digital transformation across various sectors, including higher education. Digital transformation is not confined solely to technology adoption—it fundamentally involves alterations in how students think, collaborate, innovate, and develop competencies essential for their academic and professional growth. In this evolving landscape, students are expected to acquire digital transformation skills, which encompass adaptability in leveraging digital technologies to enhance academic performance, creativity, and readiness for the workforce. A critical factor that influences students’ digital transformation skills is their networking abilities. Networking skills refer to an individual's capacity to build, manage, and utilize social and professional networks effectively to access information and resources. Unfortunately, many students utilize technology predominantly for communication and entertainment, rather than for fostering their competency development. This gap highlights the untapped potential of student networks, which remain underutilized in academic contexts. This study aims to analyze the impact of networking skills on students’ digital transformation skills. The study employed empirical data collection methods, with initial analyses presenting statistically significant results that affirm the relationship between students' network capability and their digital transformation skills. For instance, the test results showed a t-value of 3.98 with 38 degrees of freedom and a significance value of 0.000 (p < 0.05), indicating a substantial difference between experimental and control groups. Consequently, the null hypothesis (H₀) was rejected, while the alternative hypothesis (H₁) was accepted, underscoring that enhanced network capability contributes positively to students' digital transformation capabilitiesUltimately, this study hopes to contribute theoretically to the understanding of digital transformation at the individual level and provide practical recommendations for universities to devise effective student learning and development strategies.