Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal MEDIA RISET EKONOMI
C Prohandoyo , C Prohandoyo
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN IKAN LAUT DILOSS IKAN BAPAK DEDI (PASAR BARU BALIKPAPAN) Kamir, Nikmah Khairunnisa Kamir; C Prohandoyo , C Prohandoyo
MEDIA RISET EKONOMI [MR.EKO] Vol 4 No 4 (2025): MEDIA RISET EKONOMI [MR.EKO]
Publisher : Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/mreko.v4i4.724

Abstract

The purpose of this study was to determine and analyze the effect of product quality, price and location on the purchasing decision of Mr. Dedi's diloss marine fish (Pasar Baru Balikpapan). The data used is a collection of techniques based on interviews and questionnaires. The data analysis method used is an instrument test using validity test, reliability test, classical assumption test, multicollinearity test, heteroscedasticity test, autocorrelation test and using partial test (t). The results of the analysis of the Product Quality variable, Price variable and Location variable have a significant influence on the purchasing decision variables in the purchase of Mr. Dedi's diloss marine fish (Pasar Baru Balikpapan). Keywords: Product quality, price, location and purchasing decisions.
Co-Authors Kamir, Nikmah Khairunnisa Kamir