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All Journal Journal Educational Research and Development Journal of Business Economics and Management
Haifah
Institut Teknologi Dan Sains Mandala
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Pengaruh Kepercayaan, Promosi, Kemudahan, Resiko dan Gaya Hidup Terhadap Keputusan Pembelian Menggunakan Shopee Paylater (Studi Kasus Mahasiswa ITS Mandala Jember) Hafidhotul Karomah; Haifah; Hamzah Fansury Jusuf
Journal Educational Research and Development | E-ISSN : 3063-9158 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to determine the influence of trust, promotion, convenience, risk and lifestyle on purchasing decisions using shopee paylater in students of the Mandala Jember Institute of Technology and Science. This study uses a questionnaire distribution method with purposive sampling. The data analysis method uses multiple linear regression analysis with the help of IBM SPSS Statistict 25. The population of this study is students of the Mandala Institute of Technology and Science in 2021. The results of this study show that trust, promotion, and convenience partially have a significant effect on purchase decisions, while risk and lifestyle partially do not have a significant effect on purchase decisions. Simultaneously, trust, promotion, convenience, risk and lifestyle have a significant effect on purchase decisions.
Analisis Pengaruh Harga, Kualitas Pelayanan, Lokasi, Promosi Dan Fasilitas Terhadap Kepuasan Konsumen Pada Semoenailstudio Jember Yohanes Fredy Wijaya; Haifah; Hayatul Maspufah
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to determine and analyze the partial and simulaneous effect on price,location service quality, promotion and facility on consumen satisfaction at Semoenailsstudio. The research method used is quantitative. The population involve the whole consumen at Semoenailsstudio, the sample was 60 people with purposive sampling. The analysis used includes , classical assumption test, multiple linear regression analysis, determination R2 and hypothesis test. Based on the result of the analysis, this study shows that the F test of the variables of price, location quality, promotion and facility had a simultaneous effect on consumen satisfaction. Meanwhile, the results of the t-test research in this study showed that the variables of service quality had a positive and significant effect on consumen satisfaction . while the variables price , promotion and facility on consumen satisfaction.
Co-Authors Hafidhotul Karomah Hamzah Fansury Jusuf Hayatul Maspufah Yohanes Fredy Wijaya