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All Journal International Journal of Islamic Boarding School
Totok Sudarmanto
UIN Kiai Haji Achmad Siddiq Jember, Indonesia
Religion Education Social Sciences Other

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Strategic Transformation of Public Relations Management in Islamic Boarding Schools in the Digital Age Totok Sudarmanto; Moh. Asy’ari; Mustapha Almasi
IJIBS Vol. 3 No. 1 (2025): International Journal of Islamic Boarding School
Publisher : LP2M UIN Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ijibs.v3i1.56

Abstract

In the digital age, public relations (PR) management plays a strategic role in enhancing the competitiveness of Islamic boarding schools through communication innovation and institutional branding. However, many pesantren still rely on conventional communication patterns, resulting in a mismatch between public expectations and institutional capacities. This study aims to analyze the transformation of public relations strategies at Nurul Jihad Islamic Boarding School in responding to digital challenges and increasing institutional competitiveness. Using a qualitative case study approach, data were collected through interviews, documentation, and participatory observation, then analyzed thematically. The results show that PR planning is categorized into routine and incidental programs, emphasizing flexibility and responsiveness. Implementation combines traditional and digital media to maintain cultural values while expanding outreach. Evaluation is carried out collaboratively, involving internal and external stakeholders, and supported by capacity building through Focus Group Discussions. This strategic transformation reflects an adaptive PR model that aligns with the two-way symmetrical communication theory and the PESO model. The study concludes that successful PR transformation requires not only technological adaptation but also human resource development and participatory management. The findings contribute to strengthening the institutional image and competitiveness of Islamic boarding schools in an increasingly digitalized educational landscape.
Management Information System Through the Student Guardian Application in Islamic Boarding Schools Luluk Sulthoniyah Luluk Sulthoniyah; Totok Sudarmanto; Zenol Rasul; Abu Bakar
IJIBS Vol. 4 No. 1 (2026): International Journal of Islamic Boarding School
Publisher : LP2M UIN Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/Ijibs.V4i1.46

Abstract

Advances in information technology have encouraged Islamic boarding schools to adopt Management Information Systems to improve administrative services for students' parents. This study aims to examine the planning, implementation, and evaluation of the Wali Santri application at Pondok Pesantren Fatihul Ulum Al Mahfudz Jember. A qualitative descriptive approach was employed using purposive sampling. Data were collected through semi-structured interviews, observation, and documentation, and analyzed using an interactive model with triangulation to ensure credibility. The findings indicate that system planning was based on user needs assessment and stakeholder involvement, while implementation enhanced the effectiveness, efficiency, transparency, and accessibility of administrative services through integrated digital features. Continuous evaluation enabled system improvements based on user feedback and operational needs. Overall, the Wali Santri application has improved the quality of administrative services, strengthened communication between the pesantren and students' parents, and supported more effective, technology-driven institutional management.
Co-Authors Abu Bakar Luluk Sulthoniyah Luluk Sulthoniyah Moh. Asy’ari Mustapha Almasi Zenol Rasul