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All Journal International Journal of Economic Entrepreneurship and Business Management
Nurhidayah Usman
Sekolah Tinggi Ilmu Ekonomi Mujahidin
Economics, Econometrics & Finance

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The Influence of Waiter Quality, Price and Taste on Customer Satisfaction at Salamae Tolitoli Restaurant: Pengaruh Kualitas Pelayan, Harga Dan Cita Rasa Terhadap Kepuasan Pelanggan Pada Rumah Makan Salamae Tolitoli Nurhidayah Usman; Yuliani Fitriani
International Journal of Economic Entrepreneurship and Business Management Vol. 3 No. 2 (2025): Sustainable Entrepreneurship and Green Business Strategies
Publisher : STIE MUJAHIDIN TOLITOLI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65212/a7k30x97

Abstract

This study aims to determine the influence of service quality, price and taste on customer satisfaction at the salamae Tolitoli restaurant. This study uses quantitative research using an associative approach. The results of this study show that the variable of service quality partially has a positive and significant effect on customer satisfaction. Price variables partially have a positive and significant effect on customer satisfaction. The taste variable partially has a positive and significant effect on customer satisfaction and together the quality of service, price, and taste simultaneously have a positive and significant effect on customer satisfaction at the salamae Tolitoli restaurant. The results of the t-test showed that the three variables partially had a significant effect, while the f-test proved the effect simultaneously. Square's R-value of 0.506 indicates that 50.6% of the variation in customer satisfaction can be explained by all three variables. The remaining 49.4% was influenced by other factors outside the model. The Adjusted R Square value of 0.489 indicates that the model is quite good despite adjustments to the number of variables.
The Influence of Service Quality and Taste on Consumer Satisfaction at Mas Mukhlis Sari Laut Food Stalls in Tolitoli Regency: Pengaruh Kualitas Pelayanan dan Cita Rasa terhadap Kepuasan Konsumen pada Warung Makan Sari Laut Mas Mukhlis di Kabupaten Tolitoli Nurhidayah Usman; Fatima Fatima
International Journal of Economic Entrepreneurship and Business Management Vol. 2 No. 3 (2026): Emerging Technologies, Sustainable Finance, and Future Business Strategies
Publisher : STIE MUJAHIDIN TOLITOLI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65212/8g6qbh05

Abstract

This study aims to explain the influence of service quality and taste on consumer satisfaction at the Mas Mukhlis Sari Laut Food Stalls in Tolitoli Regency. This study uses a quantitative method with primary data obtained through observation and questionnaires. Data analysis techniques include instrument tests, classical assumption tests, and multiple linear analysis tests. The results of the partial test (t-test) showed that the service quality variable had a t-count of 3.044 and a taste of 3.325, both of which were significant at the level of 0.000. This shows that both variables have a significant effect on consumer satisfaction. The simultaneous test (F test) showed an F-count value of 13.716 which means that the quality of service and taste together have a significant effect on consumer satisfaction. The determination coefficient showed a value of 0.248 or 24.8%, meaning that the influence of service quality and taste on consumer satisfaction was 24.8%, while the remaining 75.2% was influenced by other factors outside of this study.
Co-Authors Fatima Fatima Yuliani Fitriani