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All Journal Journal of Social Entrepreneurship and Creative Technology Sharia Oikonomia Law Journal
Daniel Wilson
University of Edinburgh
Decision Sciences, Operations Research & Management

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THE RISE OF DIGITAL-PRENEURSHIP: A CASE STUDY ON THE ROLE OF SOCIAL MEDIA PLATFORMS IN EMPOWERING FEMALE-LED START-UPS Daniel Wilson; Catherine Li; Maria Garcia
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 5 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i5.2943

Abstract

The rise of digital-preneurship has revolutionized the entrepreneurial landscape, especially for women who face traditional barriers in business. Social media platforms, such as Instagram, Facebook, and TikTok, have emerged as key enablers for female entrepreneurs, offering low-cost solutions for brand development, customer engagement, and business growth. This study explores the role of social media in empowering female-led start-ups, with a focus on how these platforms provide opportunities to overcome gendered entrepreneurial challenges. The primary aim is to examine the strategies used by women entrepreneurs to leverage social media for business success. A qualitative case study design was employed, involving semi-structured interviews with 15 female entrepreneurs who use social media platforms as their primary business tool. Data were analyzed through thematic analysis, focusing on platform usage, content strategies, and entrepreneurial outcomes. The findings reveal that Instagram and TikTok are the most widely used platforms, with women entrepreneurs achieving higher engagement, brand visibility, and business growth through strategic use. Social media was found to significantly enhance business sustainability, customer loyalty, and market reach. This study concludes that social media platforms serve as vital empowerment tools for female entrepreneurs, enabling them to navigate traditional barriers and achieve scalable success. Future research should explore the long-term sustainability of these businesses and the specific challenges faced by women in digital entrepreneurship.
NAVIGATING SHARIA COMPLIANCE IN FINTECH STARTUPS: LEGAL CHALLENGES AND OPPORTUNITIES IN THE UNITED KINGDOM Daniel Wilson; Lucy Taylor; Thomas Harris
Sharia Oikonomia Law Journal Vol. 3 No. 4 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/solj.v3i4.2194

Abstract

The rapid growth of fintech innovation in the United Kingdom has created new pathways for financial inclusion, particularly among Muslim consumers seeking Sharia-compliant alternatives. However, the integration of Islamic financial principles within a secular regulatory framework presents legal ambiguities and operational challenges for fintech startups. The existing legal environment in the UK does not explicitly accommodate Sharia compliance, creating uncertainties for emerging Islamic fintech ventures. This study aims to examine the legal barriers and institutional opportunities for achieving Sharia compliance in UK-based fintech startups. A qualitative legal research methodology was employed, involving doctrinal analysis of UK financial regulations, Islamic jurisprudential sources, and policy reports, complemented by expert interviews with fintech entrepreneurs, Sharia scholars, and legal professionals. The findings reveal a significant regulatory gap concerning the certification, standardization, and recognition of Sharia-compliant fintech models. However, opportunities exist through regulatory sandboxes, ethical finance frameworks, and collaboration with private Sharia advisory boards. The study concludes that legal innovation, inter-institutional dialogue, and policy refinement are critical to fostering a viable ecosystem for Islamic fintech in the UK. Recommendations include developing a hybrid compliance model and enhancing regulatory clarity to support both innovation and religious integrity.
Co-Authors Catherine Li Lucy Taylor Maria Garcia Thomas Harris