Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal EKONOMIS : Journal of Economics and Business Proceedings of The ICECRS
Misti Hariasih
Program Studi Manajemen, Universitas Muhammadiyah Sidoarjo
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Social Media Marketing, Fear of Missing Out, dan Hedonic Motivation terhadap Impulsive Buying pada Eiger Store Delsy Andira; Lilik Indayani; Misti Hariasih
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2753

Abstract

This study aims to analyze the influence of Social Media Marketing, Fear of Missing Out (FOMO), and Hedonic Motivation on Impulsive Buying among Eiger Store consumers. The study used a quantitative approach with a survey method of 100 Eiger Store consumer respondents in East Java Province aged 19-35 years and had purchased Eiger products at least once. The sampling technique used purposive sampling. Data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results showed that Social Media Marketing, Fear of Missing Out (FOMO), and Hedonic Motivation had a positive and significant effect on Impulsive Buying. This study provides practical implications for Eiger Store to optimize digital marketing strategies by considering the psychological aspects and hedonic motivations of consumers, especially Generation Z, in increasing sales effectiveness.
Corporate Ratios Predict Banking Operational Trajectories: Rasio Korporasi Memprediksi Lintasan Operasional Perbankan Eka Oktaviani; Bilgis Nisa’ Intafullaili; Adita Alivia; Rohdotul Mawarda; Misti Hariasih
Proceedings of The ICECRS Vol. 12 No. 3 (2024)
Publisher : International Consortium of Education and Culture Research Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/icecrs.v12i3.1906

Abstract

General Background The banking sector serves as a crucial pillar for national economic stability through targeted funding and lending operations. Specific Background Maintaining robust operational metrics is essential for state-owned institutions like PT Bank Tabungan Negara to sustain public trust and regulatory compliance. Knowledge Gap Despite the widespread application of corporate metrics, existing empirical literature presents contradictory findings regarding how liquidity and debt structures consistently forecast banking success. Aims This research analyzes the predictive role of profit margins, current assets, and debt structures on the corporate financial returns of PT Bank Tabungan Negara from 2021 to 2023. Results Quantitative descriptive analysis reveals that net profit margins progressively grew from 9.21% to 12.37%, demonstrating continuous efficiency. While current asset coverage fluctuated and indicated relatively low short-term fulfillment capacity, the debt-to-equity proportions remained stable. Ultimately, return on assets consistently climbed to 0.79%, confirming that these evaluated metrics significantly forecast institutional trajectories. Novelty This study provides a concentrated longitudinal evaluation of a specific state-owned entity, explicitly linking fluctuating short-term obligations with steady long-term debt and rising asset returns. Implications Institutional management can utilize these specific metric trends to evaluate capital structures, navigate economic challenges, and formulate strategic decisions for future commercial development. Highlights: Net profit margins and return on assets demonstrated continuous upward growth over three consecutive years. Short-term asset coverage experienced significant fluctuations indicating potential vulnerabilities in immediate obligation fulfillments. Debt structures maintained steady stability ensuring consistent long-term institutional funding. Keywords: Profitability Metrics, Current Asset Coverage, Debt Structure, Return On Assets, Financial Evaluation
Co-Authors Adita Alivia Bilgis Nisa’ Intafullaili Delsy Andira Eka Oktaviani Lilik Indayani Rohdotul Mawarda