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All Journal MANAJEMEN DEWANTARA
Galuh Mira Sakti
Universitas Tarumanegara
Economics, Econometrics & Finance

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THE MEDIATING ROLE OF BRAND TRUST IN FACTORS INFLUENCING PURCHASE INTENTION SAFF & CO IN JAKARTA Varensia; Galuh Mira Sakti
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21760

Abstract

SAFF & Co product sales growth percentage has decreased. Increasingly fieree competition forces SAFF & Co to devise appropriate strategies to prevent the emergence of new competitors. This aims to analyze the effects of eWOM, perceived quality and brand trust on purchase intention. The study empoloyed a quantitative research design using a descriptive method approach. The sample size in this study was 241 respondents using a purposive sampling method. Data were collected through as online survey and distributed via Google Form. The data analysis technique used SmartPLS 4 software. The research results show that eWOM, perceived quality and brand trust have a positive and significant effect on purchase intention. eWOM and perceived quality have a positive and significant effect on brand trust. Brand trust mediates the effect of eWOM and perceived quality on purchase intention. These results indicate that the three factors make a significant contribution to driving purchase intention therefore, companies need to optimize their makrketing strategies by focusing on the utilization of eWOM, perceived quality, and enhancing brand trust in order to reinforce their market position and competitiveness.
ANALISIS LOYALITAS PELANGGAN TOKO KOPI TUKU DKI JAKARTA: PERAN KUALITAS PELAYANAN, ATMOSFER TOKO, KEPUASAN PELANGGAN Jericho Geovanni Salim; Galuh Mira Sakti
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA (Online First)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i3.21784

Abstract

The goal of this resarch to investigate the affect of service quality and store atmosphere on customer loyalty, with customer satisfaction acting as a mediator, specifically at Tuku Coffee Shop in DKI Jakarta. Adopting a quantitative methodology with a descriptive design, the research employed non-probability sampling through purposive techniques. Data collection involved distributing online questionnaires to 248 participants residing in DKI Jakarta who had patronized Tuku Coffee Shop at least twice. Analysis was performed using SmartPLS 4.0 with PLS SEM. The results demonstrate that service quality and store atmosphere exert a positive and significant impact on both customer satisfaction and loyalty. Additionally, customer satisfaction shows a positive and significant effect on loyalty. Mediation analysis further confirms that service quality and store atmosphere serve as mediators in the link between customer satisfaction and loyalty.
Co-Authors Jericho Geovanni Salim Varensia