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All Journal Economic Reviews Journal journal of social and economic research
I Made Suidarma
Universitas Pendidikan Nasional Denpasar
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Popularitas Thrifting dan Faktor Harga Terhadap Pola Konsumsi Fashion Generasi Z di Denpasar Ni Kadek Dilla Nirmala Adinda Putri; Ni Putu Bayu Widhi Antari; I Gusti Ngurah Widya Hadi Saputra; I Made Suidarma
Economic Reviews Journal Vol. 5 No. 2 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i2.1113

Abstract

This study aims to analyze the influence of thrifting popularity and price factors on fashion consumption patterns among Generation Z in Denpasar City. The rapid development of the fashion industry and the widespread use of social media have significantly influenced consumer behavior, particularly among young people. Thrifting has emerged as an alternative consumption practice due to its affordability, uniqueness, and sustainability value. This study employs a qualitative approach using observation, in-depth interviews, and documentation involving 11 informants selected through purposive sampling. Data were analyzed using the Miles and Huberman interactive model, including data reduction, data display, and conclusion drawing. The results show that social media plays a significant role in increasing the popularity of thrifting, which in turn influences the preferences and purchasing decisions of Generation Z. Price is identified as the main factor driving the shift from new fashion products to second-hand items. Additionally, the study reveals a shift toward more economical, trend-oriented, and environmentally conscious consumption patterns. Thus, thrifting reflects not only a trend but also a transformation in lifestyle and consumption behavior among Generation Z.
ANALISA PENGARUH NORMA SUBJEKTIF, LITERASI KEUANGAN DAN PERSEPSI RISIKO TERHADAP NIAT BERINVESTASI PADA MATA UANG CRYPTOCURRENCY DI DENPASAR I Kadek Krisna Ari Putra; I Made Suidarma
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1197

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh norma subjektif, literasi keuangan, dan persepsi risiko terhadap niat berinvestasi cryptocurrency. Penelitian menggunakan pendekatan kuantitatif dengan pengumpulan data melalui survei kepada responden yang memiliki ketertarikan terhadap investasi cryptocurrency. Analisis data dilakukan untuk menguji pengaruh masing-masing variabel secara parsial maupun simultan. Hasil penelitian menunjukkan bahwa norma subjektif tidak berpengaruh signifikan terhadap niat berinvestasi cryptocurrency, yang mengindikasikan bahwa pengaruh lingkungan sosial belum mampu mendorong niat investasi secara mandiri. Sebaliknya, literasi keuangan berpengaruh positif dan signifikan terhadap niat berinvestasi, menunjukkan bahwa pemahaman keuangan yang baik meningkatkan minat responden untuk berinvestasi pada cryptocurrency. Persepsi risiko juga berpengaruh positif dan signifikan serta menjadi variabel dengan kontribusi terbesar dalam memengaruhi niat berinvestasi. Secara simultan, norma subjektif, literasi keuangan, dan persepsi risiko berpengaruh signifikan terhadap niat berinvestasi cryptocurrency. Temuan ini menegaskan bahwa niat investasi cryptocurrency dibentuk oleh kombinasi pemahaman keuangan dan penilaian risiko, dengan peran tekanan sosial yang relatif lebih lemah.
Co-Authors I Gusti Ngurah Widya Hadi Saputra I Kadek Krisna Ari Putra Ni Kadek Dilla Nirmala Adinda Putri Ni Putu Bayu Widhi Antari