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All Journal Jurnal Manajemen Pendidikan Enrichment : Journal of Management
Devi Wahyuningsih
Institut Bisnis dan Ekonomi Indonesia, Indonesia
Economics, Econometrics & Finance Education

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DARI KELAS KE KARIER: ANALISIS PSIKOLOGIS DAN SOSIOEKONOMI MINAT SISWA SMA MELANJUTKAN PENDIDIKAN TINGGI UNTUK SDM UNGGUL KALIMANTAN BARAT Devi Wahyuningsih; Feri Ansyah
Jurnal Manajemen Pendidikan Vol. 10 No. 4 (2025): Regular Issue
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v10i4.901

Abstract

This study aims to analyze the factors influencing high school students’ interest in pursuing higher education in West Kalimantan using a mixed-methods sequential explanatory approach. Quantitative data were collected from 200 respondents (100 in Pontianak, 100 in Kubu Raya) through a Likert-scale questionnaire and analyzed using SEM-PLS, while qualitative data were obtained from semi-structured interviews with students and school counselors/homeroom teachers, then analyzed thematically. The quantitative findings indicate that access to higher education information (O = 0.492; p < 0.001) and intrinsic–extrinsic motivation (O = 0.188; p = 0.032) significantly and positively affect students’ intention to continue to college. Conversely, parental support showed a significant negative effect (O = -0.188; p = 0.001), suggesting potential pressure. Socioeconomic status did not directly affect interest but influenced it indirectly through parental support with a negative direction. Although self-efficacy increased after training, it was not statistically significant in shaping students’ decision to pursue higher education. The qualitative analysis reinforced these results, highlighting financial barriers, limited access to information, and gender dynamics: female students were more encouraged to attend college, while male students tended to prioritize work.
Absurdist marketing, radical honesty, and entrepreneurial brand leadership: a netnographic study of the aldis burger phenomenon in Indonesia Udin Saryono; Yulianto Yulianto; Ema Trisnawati; Taryati Sukmawati; Devi Wahyuningsih
Enrichment : Journal of Management Vol. 16 No. 3 (2026): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v16i3.2528

Abstract

This study examines how unconventional brand communication and entrepreneurial leadership jointly shape consumer trust in digital marketing. Using a contextual netnographic approach, 200 purposively sampled Instagram comments from five high-engagement Aldis Burger posts during its peak viral period (Q1–Q2 2026) were analyzed using thematic analysis. Five dominant themes emerged: Trust (30%), Humor (24%), Persona (20%), Uniqueness (14%), and Skepticism (12%), each reflecting a distinct leadership dimension. The findings indicate that entrepreneurial brand communication functions not only as a marketing strategy but also as an expression of leadership that strengthens consumer trust. Building on these findings, the study proposes three theoretically grounded constructs—Performative Honesty, Absurd Credibility, and Anti-Competitive Trust Signaling—together with the Persona-Congruence Mechanism as a moderating condition for trust formation. These constructs are presented as testable propositions for future research. The study contributes to the literature on brand leadership, digital marketing authenticity, and consumer trust while offering practical insights for entrepreneurial branding in the digital economy
Co-Authors Ema Trisnawati Feri Ansyah Saryono, Udin Taryati Sukmawati Yulianto