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All Journal PARADUTA : Jurnal Ekonomi dan Ilmu-Ilmu Sosial PENG: Jurnal Ekonomi dan Manajemen
Jabal Nur
Sekolah Tinggi Ilmu Ekonomi Mujahidin Tolitoli
Humanities Economics, Econometrics & Finance Social Sciences

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Pengaruh Kepemimpinan dan Budaya Organisasi Terhadap Peningkatan Kinerja Pegawai pada Dinas Pemberdayaan Masyarakat dan Desa Kabupaten Tolitoli Emy Noviyanti; Jabal Nur; Risman Risman
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2025): Januari-Maret, Economics and business economics in Humanity
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/139w2j22

Abstract

This research aims to determine the influence of leadership and organizational culture on improving employee performance at the Tolitoli Regency Community and Village Empowerment Service. This research uses quantitative methods. The data collection technique is using saturated samples. Data collection methods in this research are observation, interviews, questionnaires and documentation. The data analysis technique uses statistical calculations using the SPSS version 20 data processing application. Based on the t-test results in the table, it was found that leadership was 2,485 and organizational culture was 2,118. So it is concluded that the leadership variable has a calculated t value of 2.485>2.018 with a significant value of 0.017<0.05 so it can be concluded that leadership has a positive and significant effect on increasing employee performance. Meanwhile, for the Organizational Culture variable, the t-count value was 2.118>2.018 with a significant value of 0.040<0.05, so it can be concluded that the Organizational Culture variable has a positive and significant effect on improving employee performance. The f-count value obtained was 32,096>3,220 with a significant value of 0.000<0.05, so it was concluded that the Leadership and Organizational Culture variables had a positive and significant effect on improving employee performance at the Tolitoli Regency Community and Village Empowerment Service. The R square adjuster value is 0.586, which means that the contribution of the Leadership and Organizational Culture variables to improving employee performance at the Tolitoli Regency Community and Village Empowerment Service is 58.6%.
Pengaruh Kualitas Layanan Dan Citra Merek Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Bustam; Jabal Nur
Paraduta : Jurnal Ekonomi dan Ilmu-Ilmu Sosial Vol 3 No 3 (2025): Oktober 2025
Publisher : Universitas Madako Tolitoli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56630/paraduta.v3i3.1649

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan citra merek terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening pada pelanggan e-commerce Shopee di Kota Tolitoli. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah pelanggan Shopee di Kota Tolitoli yang telah melakukan pembelian minimal 3 kali dalam 6 bulan terakhir. Sampel sebanyak 200 responden dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert 5 poin. Analisis data menggunakan metode Structural Equation Modeling (SEM) dengan bantuan software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa: (1) kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan; (2) citra merek berpengaruh positif dan signifikan terhadap kepuasan pelanggan; (3) kualitas layanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan; (4) citra merek berpengaruh positif dan signifikan terhadap loyalitas pelanggan; (5) kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan; (6) kepuasan pelanggan memediasi secara signifikan pengaruh kualitas layanan terhadap loyalitas pelanggan; dan (7) kepuasan pelanggan memediasi secara signifikan pengaruh citra merek terhadap loyalitas pelanggan. Temuan ini mengimplikasikan bahwa peningkatan kualitas layanan dan citra merek yang didukung oleh kepuasan pelanggan merupakan strategi kunci dalam membangun loyalitas pelanggan e-commerce.
Co-Authors Bustam Emy Noviyanti Risman Risman