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All Journal International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Hardi Mulyono
Faculty of Economy, Universitas Muslim Nusantara Al-Washliyah, Medan, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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A Decision to Purchase Ms Glow Skincare at the Village Community of Pekan Dolok Masihul, North Sumatra: Viewed from Product Development and Prices Selvi Ardianti; Hardi Mulyono; Abd. Rasyid Syamsuri; Lukman Nasution
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 4 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i4.203

Abstract

This study aims to analyze the effect of product development and price on purchasing decisions for Ms Glow Skincare in the Pekan Dolok Masihul Village Community, Serdang Bedagai Regency, North Sumatra Province. Explanatory research is the methodology employed. From January 2022 to March 2022, this study was conducted. In this study, questionnaires with a Likert scale, documentation studies, and observation methods were employed to collect data. 300 participants made up the study's population, and 75 were selected for the sample using the Slovin formula with an a value of 10%. Multiple linear regression using the SPSS program is the analytical tool employed. The results of the partial test demonstrate that product development significantly and favorably influences consumer purchasing behavior. Price has a positive and significant impact on purchasing decisions in part. Then, concurrently, product development and price have a positive and significant impact on consumers' purchase choices for Ms. Glow Skincare in the Serdang Bedagai Regency, North Sumatra Province's Pekan Dolok Masihul Village Community.
An Empirical Study: Suzuki All-New Ertiga Purchase Decision Based on Product Quality and Promotion at PT. Trans Sumatra Mainstay Sisingamangaraja Branch-Medan Saila Mutiya Nasution; Abd. Rasyid Syamsuri; Hardi Mulyono; Arief Hadian
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 4 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i4.204

Abstract

This study's goal was to analyze the effect of product quality and promotion on purchasing decisions for the Suzuki All New Ertiga at PT. Trans Sumatra Mainstay Sisingamangaraja Branch. The research was carried out between March 2021 and June 2022 and employs a quantitative methodology. The data collection techniques employed are observations, documentation studies, and surveys on a Likert scale. Using Isaac and Michael's calculation formula, a sample of 162 clients from PT. The Sisingamangaraja Mainstay Branch of Trans Sumatra represents a fraction of the research population of up to 400 persons. The SPSS program's multiple linear regression analysis technique. According to the study's findings, a positive and significant influence on purchases is provided by product quality. Promotions have positive and significant influence on purchasing decisions. At PT. Mainstay of Trans Sumatra Sisingamangaraja Branch, promotion and overall product quality have a positive and significant impact on purchasing decisions. The quality of the product and the promotion can explain 91.9 percent of consumer purchasing decisions, according to the study's coefficient of determination (R2), which is 0.919.
Co-Authors Abd. Rasyid Syamsuri Abd. Rasyid Syamsuri Arief Hadian Lukman Nasution Saila Mutiya Nasution Selvi Ardianti