Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Nita Zahara
Faculty of Economics, Universitas Muslim Nusantara Al Washliyah, Medan, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Consumer Buying Decisions at PT. Supermarket Maju Bersama Medan Denai Branch, North Sumatra Based on Service Quality and Attitude Nita Zahara; Abd. Rasyid Syamsuri
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 5 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i5.209

Abstract

The purpose of this study is to examine how service attitudes and quality affect consumer buying decisions at the PT. Maju Bersama Supermarket, Medan Denai Branch, North Sumatra. 9.180 shoppers from January to April 2022 made up the study's population. 99 clients made up the research sample, which was determined using the Slovin formula with an e value of 10%. This study employs a quantitative methodology and collects data through questionnaires, study documentation, and observation. Multiple linear regression using the statistical product software solution (SPSS) program is the method used for the analysis of the research. The study's findings demonstrate that service quality influences purchases in a positive and significant way. Buying decisions are positively and significantly impacted by attitude. At PT. Maju Bersama Supermarket, Medan Denai Branch, North Sumatra, customer buying decisions are positively and significantly impacted by overall service quality and attitude. The measured coefficient of determination (R2) is 0.636 in value. This demonstrates that service quality and attitude can account for 63.6 percent of purchasing choices.
Co-Authors Abd. Rasyid Syamsuri