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All Journal International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Lukman Nasution
Universitas Muslim Nusantara Al-Washliyah, Medan, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Customer Loyalty Analysis of Hisana Fried Chicken, Medan Johor, Medan City Based on Price and Service Quality Rinaldi Batubara; Hardi Mulyono; Abd. Rasyid Syamsuri; Lukman Nasution
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 6 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i6.221

Abstract

This study intends to examine how customer loyalty is impacted by price and service quality at Hisana Fried Chicken in Medan Johor, Medan City. This study used a quantitative methodology. From April to September 2022, six months of this study were dedicated to its execution. Utilized data collection methods included questionnaires, documentation study, and observation. 524 consumers in April 2022 made up the study's population. In this investigation, samples were drawn using the probability sampling technique and the Slovin formula. 84 customers in total participated in this survey as responders. Multiple linear regression using the statistical product software solution (SPSS) program is the analytical approach used in this study. The study's findings demonstrate that, price has a positive and significant impact on consumer loyalty at Hisana Fried Chicken in Medan Johor, Medan City. Customer loyalty at Hisana Fried Chicken in Medan Johor, Medan City, is positively and significantly impacted by service quality. The results also demonstrated a positive and significant relationship between price and service quality and customer loyalty at Hisana Fried Chicken in Medan Johor, Medan City. According to this study's coefficient of determination (R2), which is 0.594, pricing and service quality factors can account for 59.4% of consumer loyalty. Keywords: Price, Service Quality, Customer Loyalty.
The Influence of the Wage System, Work Environment and Welfare Benefits on Employee Work Productivity of PT. Samawood Utama Work Industries Tanjung Morawa, Deli Serdang, North Sumatra Zita Nurfitri Pajrin; Abd. Rasyid Syamsuri; Lukman Nasution; Reza Nurul Ichsan
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 6 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i6.235

Abstract

The purpose of this study is to ascertain how the wage system, workplace conditions, and welfare allowances affect the productivity of PT. Samawood Utama Work Industries Tanjung Morawa. 90 workers from PT. Samawood Utama Work Industries Tanjung Morawa made up the study's sample. Validity and reliability tests, the classical assumption test, multiple regression analysis, partial tests (t), simultaneous tests (F), and coefficient of determination are among the analytic methods employed. The analysis's findings showed that the wage variable's t-count value was 5.086 when compared to its t-table value of 1.662. When compared to the t table value of 1.662, the estimated t value for the work environment variable is 6.019. In contrast to the t table value of 1.662, the estimated t value for the Welfare Allowance variable is 3.856. When compared to the 2.71 value in the f table, the estimated f value is 843,927. This demonstrates that employee job productivity is positively and significantly impacted by the wage system, work environment, and welfare allowance at the same time. The value of R square indicates that the coefficient of determination is 0.892, implying that 89.2% of employee productivity is driven by pay, work conditions, and welfare benefits, with the remaining 10.8% being impacted by additional factors not included by this study. Keywords: Wage System, Work Environment, Welfare Allowance, Employee Work Productivity
Co-Authors Abd. Rasyid Syamsuri Hardi Mulyono Reza Nurul Ichsan Rinaldi Batubara Zita Nurfitri Pajrin