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All Journal Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka
Lalu Wahyu Andi Purnama
Universitas Hamzanwadi, Indonesia
Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pembuatan Branding Produk Untuk Mendukung Kegiatan Bulanan Jajanan Tradisional Ibu-Ibu PKK Desa Ekas Buana Yulistia Nispi; Royyan Hayaza; Nirmala Sari; Lina Udayana; Nizham Kholid; Lalu Wahyu Andi Purnama
Kreasi: Jurnal Inovasi dan Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): Juli
Publisher : BALE LITERASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kreasi.v6i2.4053

Abstract

The PKK women's group in Ekas Buana village remains active in producing traditional snacks as an income-generating activity. However, these products are currently sold in plain, clear plastic packaging lacking logos, brand names, or product information, thereby failing to establish a distinct identity or appeal to consumers. This community service initiative aims to enhance the product's marketability and competitiveness by creating a logo and packaging design as a means of brand building. A participatory approach was employed, involving the PKK women in every stage of the process—from problem identification and analysis, observation, and design (logo and packaging) to consultation, printing, receipt of the final materials, and program implementation. The initiative resulted in a logo and packaging design that align with the product's characteristics while reflecting the unique identity of Ekas Buana village. Effective branding offers advantages by enhancing visual appeal, clarifying brand identity, and providing clear product information, ultimately making the products more competitive in the market. Evaluation results indicate a positive response from the partners, who have committed to using the new logo and packaging in future production activities. This program is expected to boost the marketing of these traditional snacks and strengthen their competitive edge.
Optimalisasi Literasi Anak Melalui Program Membaca Buku Nyaring (Read Aloud) Pada Peserta Didik TK dan SD di Desa Ekas Buana Nila Kartika Hakim; Nur Hayani Ramdhani; Nila Sahara; Kelvin Harianto; Adim Rizman; Lalu Wahyu Andi Purnama
Kreasi: Jurnal Inovasi dan Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): Juli
Publisher : BALE LITERASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kreasi.v6i2.4146

Abstract

Low reading interest and limited basic literacy skills among early childhood and primary school-aged children remain challenges in various regions, including Ekas Buana Village, East Lombok Regency. This situation is influenced by a lack of early reading habits and the increasing use of mobile phones for entertainment. One strategy to improve children's literacy is through "read-aloud" activities, which create interactive, enjoyable learning experiences suited to children's developmental characteristics. This initiative aimed to boost reading interest and basic literacy skills among kindergarten (TK) and primary school (SD) students (grades 1–3) in Ekas Buana Village. A participatory read-aloud method was employed, implemented by 15 university students participating in the Community Service Program (KKN). The program comprised initial observation, coordination with schools, regular read-aloud sessions, Q&A sessions, discussions, educational games, reflection, and teacher training to ensure program sustainability. The results indicate that students participated enthusiastically and actively in discussions, were able to retell the stories, and showed improvements in vocabulary, listening skills, and reading comprehension. Furthermore, teacher training provided an understanding of the read-aloud method, creating the potential for the literacy program to continue in the long term. Thus, read-aloud activities have proven to be an effective strategy for fostering a literacy culture and enhancing basic literacy skills among children in Ekas Buana Village.
Co-Authors Adim Rizman Kelvin Harianto Lina Udayana Nila Kartika Hakim Nila Sahara Nirmala Sari Nizham Kholid Nur Hayani Ramdhani Royyan Hayaza Yulistia Nispi