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Heru Utomo
Administrasi Niaga, Politeknik Negeri Malang
Economics, Econometrics & Finance Engineering

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Pembuatan Website Company Profile Menggunakan CMS Wordpress Sebagai Media Promosi Travel Tour.OK Garrin Gardiano Panandio; Heru Utomo
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The research method used is action research with a design process using the WebQual and Epic Model methods. Website creation application using the WordPress CMS. This research involved 20 respondents consisting of 2 web design experts and 2 computer experts who would provide an assessment of the criteria for good website design, as well as 15 consumers or potential consumers and 1 staff member from Travel Tour.OK who would provide an assessment of the effectiveness of the website design. Meanwhile, the data collection methods used were observation, interviews, questionnaires and documentation. The questionnaire results were analyzed using the Likert scale method. The results of this analysis indicate that the website design created is in the "Good" category as a company profile website on Travel Tour.OK. This is proven by the calculation results of the WebQual Index (WQI) score of 0.71 and the Epic Model score of 2.97 which is included in the "Effective" assessment category. This score shows that the website created as a company profile at Travel Tour.OK is suitable for use.
Pengembangan Desain Website Sebagai Media Promosi Produk Billboard Menggunakan Figma Dan Wordpress Pada Malangbillboard Di Kota Malang M. Nurrahman Fanani; Heru Utomo
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Malangbillboard is a company focused on providing outdoor advertising media rental and installation services. The development was carried out by enhancing promotion through advertising media. Based on observations, the advertising media used by Malangbillboard are websites, Instagram, and word of mouth which are still not optimally managed. This study aims to develop a website design as a promotional medium using Figma and Wordpress. The research method used is action research involving 15 respondents consisting of 2 computer experts, 2 marketing experts, 1 company manager, and 10 potential consumers. The data collection methods used are observation, interviews, questionnaires, and documentation. Data analysis methods used are WebQual and EPIC Model to measure the quality and effectiveness of the website as a promotional medium. The results show that the website quality is very good, with a WebQual score of 0.87, and its effectiveness as a promotional medium is very effective, with an EPIC Model score of 3.63. From these results, it can be concluded that the developed website is very effective as a promotional medium for Malangbillboard.
Co-Authors Garrin Gardiano Panandio M. Nurrahman Fanani