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p-Index From 2021 - 2026
0.444
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All Journal JEBD
Joni Dwi Pribadi
Manajemen Pemasaran, Administrasi Niaga, Politeknik Negeri Malang
Economics, Econometrics & Finance Engineering

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Pembuatan Media Iklan Video Menggunakan Adobe Premiere Pro Untuk Promosi di Instagram Toko Kopi Ong Malang Jani Pinta Ardharisma; Maskur; Joni Dwi Pribadi
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

In the face of increasingly tough business competition, companies need to utilize social media, especially Instagram as an effective promotional platform through videos. This study aimed to create an advertising video as a promotional medium and measure the effectiveness of advertising using the Direct Rating Method (DRM). The type of research used was action research (Action Research). This research used interviews, documentation, observation and questionnaires. The results of the analysis showed that the advertising video for Toko Kopi Ong Malang is included in the effective category, with the results obtained in the attention dimension of 14.0, the understanding dimension of 13.6, the cognitive dimension of 14.8, the affective dimension of 14.4 and the attitude dimension of 14.8, for a total DRM of 71.6. From the results of this study, it can be concluded that video advertising media using Adobe Premiere Pro for promotion on Instagram Toko Kopi Ong Malang is effective.
Pembuatan E-Brochure Sebagai Media Iklan Menggunakan Aplikasi Adobe Illustrator Pada PT Lingkaran Cendekia Jaya Kediri Mochammad Sihabudin; Joni Dwi Pribadi; Umi Khabibah
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

marketing activities. Technology greatly assists companies in creating effective digital ads that can influence consumer purchasing behavior. This study aimed to create effective e-brochure advertising media using the Adobe Illustrator application. The research method employed in this study is action research with observation and questionnaires. The measurement of design effectiveness uses the EPIC Models method. The result of the analysisshowed that the e-brochure design was categorized as a good and feasible design, with an average EPIC Rate score of 4.38. Based on the research result, it can be conclude that the e-brochure design is very effective for use as an advertising medium at PT Lingkaran Cendekia Jaya Kediri.
Co-Authors Jani Pinta Ardharisma Maskur Mochammad Sihabudin Umi Khabibah