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All Journal MONETARIUM: Journal of Economy Business and Management Heritage: Journal of Social Studies
Mohamad Nur Efendi
Universitas Terbuka
Economics, Econometrics & Finance

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The Role of Corporate Social Responsibility in Advance Human Rights in The Business Sector Selvina Khomairoh; Mohamad Nur Efendi
MONETARIUM: Journal of Economics Business and Management Vol. 2 No. 1 (2025): MONETARIUM: Journal of Economy Business and Management
Publisher : PC Ikatan Sarjana Nahdlatul Ulama Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71155/t02p8w20

Abstract

Corporate Social Responsibility (CSR) is vital in advancing human rights in the business sector, especially in the increasingly complex globalization and technology era. This study examines CSR's role in protecting and promoting human rights through a comprehensive literature review. The method used is literature analysis, which includes empirical studies, reports, and academic publications related to CSR implementation and its impact on human rights. The findings show that CSR can be an important mechanism to improve corporate transparency, accountability, and compliance with human rights standards. Effective CSR initiatives often involve protecting workers' rights, non-discrimination policies, and ethical supply chain management. In addition, good CSR practices can also help companies manage reputational risk and strengthen stakeholder relationships. However, this study also identified significant challenges, including the lack of consistent regulation and the risk of greenwashing where companies claim commitment to CSR without real action. The implications of these findings emphasize the importance of a holistic and sustainable approach to CSR implementation, as well as the need for stricter regulation and greater awareness of consumers and society towards corporate social responsibility. This study suggests further research to explore more effective ways of leveraging CSR to advance human rights across different industrial and geographic contexts.
Yudharta University Branding Strategy Through Social Media Content Shidqi Saifuddin Hamzah; Ninuk Riswandari; Mohamad Nur Efendi
Heritage Vol. 5 No. 1 (2024): Heritage: Journal Of Social Studies
Publisher : Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/hrtg.v5i1.136

Abstract

University branding is key to increasing the attractiveness and image of an institution in the eyes of prospective students, especially in the digital era where social media plays an important role. This study analyzes the branding strategy of Yudharta University through social media content and evaluates students' perceptions of the content. Qualitative methods were used with data collection techniques through observation and in-depth interviews, involving the university's social media content manager and five sources from the 2021-2023 student intake. The results show that Yudharta University has implemented a branding strategy that involves various parties, including lecturers, the Student Executive Board (BEM), and influencers such as Inul Daratista, Maulana, and Gus Azmi. Content created and shared through platforms such as Yudharta TV and Ngalah TV with a creative approach that follows the latest trends, such as the use of Artificial Intelligence and 3D Pixar, is considered more effective by students, especially interactive and entertaining content. The Instagram account @ini.yudharta, managed by BEM 2023, shows higher engagement than the university's official account which is less interactive. The Islamic environment factor and the relationship with the Ngalah Islamic Boarding School also increase the university's attractiveness. This study emphasizes the importance of adapting social media content strategies that are in line with audience preferences to strengthen branding and attract more students. Yudharta University needs to continue to evaluate and adjust its approach to the development of social media trends so that branding strategies remain effective and relevant in facing competition in the higher education market.
Co-Authors Ninuk Riswandari Selvina Khomairoh Shidqi Saifuddin Hamzah