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Arif Rembang Supu
Sekolah Tinggi Agama Islam Sangatta, Kutai Timur
Economics, Econometrics & Finance Engineering

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Pengaruh Kualitas Produk dan Pelayanan Terhadap Tingkat Penjualan di Kedai Fatimah STQ Sangatta Utara Hafsah; Arif Rembang Supu; Jamila
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

The purpose of this study is to analyze the effect of product quality and service on sales levels at Kedai Fatimah STQ Sangatta Utara. This study uses a quantitative approach with a field research type. In data collection, the author uses questionnaire, observation and documentation methods. With a population of 200 customers. The sample is 67 respondents taken using the Purposive Random Sampling technique. In proving and analyzing this, validity and reliability tests, classical assumption tests, simple linear regression tests and f tests and t tests are used. The results of this study analysis indicate that: 1) Product Quality (X1) has a positive and significant effect on Sales Level (Y) at Kedai Fatimah STQ Sangatta Utara. The partial test results show that the t-count value is 4.908> 1.992 with a significance value of 0.000 <0.05. 2) Service (X2) has a positive and significant effect on Sales Level (Y) at Kedai Fatimah STQ Sangatta Utara. The partial test results show that the t-value is 2.343 > 1.992 with a significance value of 0.022 < 0.05. 3) Simultaneously, Product Quality (X1) and Service (X2) have a positive and significant effect on Sales Level (Y) at Kedai Fatimah STQ Sangatta Utara. The results of the F test are f count 12.562 ≥ F table 3.991 with a significance value of 0.001 < 0.05 and have an influence of 64.9%. While 35.1% is influenced by other factors outside the variables used. The conclusion of this study is that product quality and service have a significant effect on increasing sales levels at Kedai Fatimah. Therefore, it is recommended that all UMKM actors, especially in the culinary field, can improve the quality of products and services to increase income.
Pengaruh Sosial Media Terhadap Keputusan Pembelian Alat Rumah Tangga Di Toko Syarifah Di Jalan Yos Sudarso II Sangatta Resmila Abd. Rauf; Arif Rembang Supu; Muktar
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v2i4.2815

Abstract

This study aims to analyze the influence of variable X (Social Media) on variable Y (purchase decisions for household appliances) at Toko Syarifah, located on Jalan Yosudarso II, Sangatta. The study was conducted with a 3-day survey, using a questionnaire consisting of 22 questions, which were distributed to 30 respondents. The results of the study showed that in one month, there were an estimated 2,790 buyers. From the results of the simple regression analysis, the regression equation was obtained as Y = 0.65 + 0.60X This equation shows that there is a positive influence between social media and purchase decisions for household appliances. This means that every one unit increase in the use of social media (X) will increase the purchase decision (Y) by 0.60. Thus, if the influence of social media is further increased, the purchase decision for household appliances will also be greater. These findings indicate that marketing strategies through social media can be an effective tool to attract consumers and influence their choices. Therefore, it is recommended that Toko Syarifah utilize social media optimally to increase brand awareness and encourage sales of household appliances. This research is expected to provide insight for business owners and other researchers regarding the importance of Social Media in modern marketing strategies.
Co-Authors Hafsah Jamila Muktar Resmila Abd. Rauf