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All Journal LOSARI: Jurnal Pengabdian Kepada Masyarakat Kutubkhanah Jurnal Penelitian Sosial Keagamaan
Agus Kurniawan
University of Muhammadiyah Mataram
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Other

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Halal Tourism Branding as a Key Determinant of Repeat Visits by Muslim Tourists in Mandalika Ikhzam Khatami; Baiq Harly Widayanti; Agus Kurniawan
Kutubkhanah Vol. 25 No. 2 (2025): Juli - December
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

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Abstract

This study examines the concept of Halal tourism branding as a key determinant of repeat visits by Muslim tourists to Mandalika. The Islamic concept of travel (safar/rihlah) is based on the commandment of Siirū fī al-ardḍ (walking on the earth) as a means of contemplation, aligned with the principle of Maqāṣid al-Sharīʿah (ḥifẓ al-dīn, or preservation of religion). Using a quantitative approach with 40 respondents who have visited at least twice, the regression results indicate that among the five factors, Halal Product Service (X2) is the most significant, exhibiting a positive and significant influence (p = 0.037) on the intention to revisit. This finding confirms that certified food and prayer facilities are essential for fostering religious commitment. Interestingly, Halal Service (X1) has a significant but negative influence (p = 0.034). Simultaneously, the overall model (F test) is not yet significant (p = 0.081), with an R² of 24.2%. The main conclusion emphasizes Halal Product Service as the primary determinant of revisit intention.
A Pelatihan Mitigasi Bencana dari Aspek Geologi dan Perilaku Pada Masyarakat Desa Adat Senaru, Kecamatan Bayan Kabupaten Lombok Utara Sri Rahmi Yunianti; Ardi Yuniarman; Rasyid Ridha; Agus Kurniawan
LOSARI: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2025): Desember 2025
Publisher : LOSARI DIGITAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53860/losari.v7i2.515

Abstract

Senaru Traditional Village is one of the cultural sites in the Rinjani-Lombok Geopark Area located in Bayan District. Senaru Traditional Village has a geographical position and geological conditions that are quite vulnerable to disasters. In addition, this village has local wisdom values and strong socio-cultural structures, which influence how the community responds and faces disasters. Therefore, the purpose of this community service activity is to conduct effective disaster mitigation training by considering geological aspects and aspects of the behavior and culture of the local community to understand the geological characteristics of the area and identify behavioral aspects in disaster mitigation. Participants in this activity around 31 people involving figures from the Senaru Village Indigenous Community, including Bayan Traditional Leaders, Indigenous Youth, Bayan Traditional School, the Rinjani-Lombok Geopark Management Agency, the Rinjani Geopark Youth Forum, Literacy and Culture Activists, Geotourism Guides, and the public. The method in this activity was a partcipatory through Focus Group Discussion (FGD) with a holistic and in-depth approach to the geological conditions and community behavior in disaster mitigation. The results showed that the community understood the importance of identifying geological conditions in determining disaster mitigation, and they agreed that there must be a disaster-resilient community that will establish evacuation routes and assembly points in Senaru Village.
Co-Authors Ardi Yuniarman Baiq Harly Widayanti Ikhzam Khatami Rasyid Ridha Sri Rahmi Yunianti