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All Journal JAIM (Jurnal Abdi Masyarakat) Jejak digital: Jurnal Ilmiah Multidisiplin
Ananda Marda Fitria
Universitas Bojonegoro
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENDAMPINGAN MANAJEMEN BISNIS DALAM PENERAPAN GREEN BUSINESS UMKM BATIK ECO PRINT DI KABUPATEN BOJONEGORO Joko Hadi Susilo; Hartiningsih Astuti; Anggita Munawaroh; Ananda Marda Fitria
Jurnal Abdi Masyarakat Vol. 9 No. 2 (2026): Jurnal Abdi Masyarakat Mei 2026
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v9i2.7438

Abstract

The mentoring program for Eco-Printed Batik MSMEs in Bojonegoro Regency was conducted due to the low level of implementation of sustainable business management based on green business. Partners face obstacles such as minimal product innovation, suboptimal digital marketing, and conventional business management. These conditions limit competitiveness and hinder business sustainability. The mentoring program aims to increase the capacity of MSMEs to implement green innovation, green marketing, and green management to make their businesses more adaptive and competitive. The program is implemented through field observation, training, direct mentoring, and a participatory approach. The mentoring focuses on developing innovative natural product ingredients, strengthening environmentally friendly digital marketing, and improving business management through simplified record-keeping and resource efficiency. The results of the program demonstrate an increase in the understanding and skills of MSMEs in developing product variations, utilizing social media for promotion, and implementing more structured business management. This program supports the Tri Dharma of Higher Education and encourages an environmentally-based creative economy in Bojonegoro.
Dinamika dan Pergeseran Sektor Basis Perekonomian Kabupaten Ciamis terhadap Jawa Barat Naora Yolla Greshinta; Ananda Marda Fitria; Fahrizal Taufiqqurrachman
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7wf12674

Abstract

The analysis of base sectors is a crucial component of regional economic development planning to promote sustainable growth. This study aims to identify base sectors and analyze the dynamics and structural shifts of the economy of Ciamis Regency relative to West Java Province based on sectoral Gross Regional Domestic Product (GRDP) data at constant prices. The analytical methods employed are the Location Quotient (LQ) to determine base and non-base sectors, and the Dynamic Location Quotient (DLQ) to examine sectoral growth trends over time. The results indicate that several sectors in Ciamis Regency have LQ values greater than one, reflecting comparative advantages over West Java Province. Furthermore, the DLQ analysis reveals that some sectors classified as non-base sectors structurally exhibit higher growth rates compared to the reference region. This condition suggests the existence of economic dynamics and potential shifts in the regional base sectors. Therefore, the combined use of LQ and DLQ provides a more comprehensive understanding of the current condition and future prospects of regional economic sectors. The findings of this study are expected to serve as a reference for formulating more targeted and effective economic development policies in Ciamis Regency.
Analisis Komparatif Daya Saing Ekspor Besi dan Baja Belgia dan Tiongkok di Pasar Mesir dalam Perspektif EPD, dan ECI Ananda Marda Fitria; Naora Yolla Greshinta; Fahrizal Taufiqqurrachman
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3p75yx07

Abstract

The iron and steel industry plays a strategic role in supporting industrial development and infrastructure expansion in developing countries, including Egypt as one of the major importers in the Middle East and North Africa (MENA) region. In the context of increasing global competition, exporting countries are required to possess strong competitiveness and adaptive export structures. This study aims to comparatively analyze the export competitiveness of iron and steel products from Belgium and China in the Egyptian market. The analytical approaches employed include Export Product Dynamics (EPD) to identify export growth positioning and Economic Complexity Index (ECI) to capture the level of economic sophistication of exporting countries. This research uses secondary data derived from international trade databases over a specific period. The results indicate that China demonstrates stronger export dynamics and market expansion in the Egyptian market, while Belgium shows relatively higher product sophistication but more limited market penetration. These findings suggest that competitiveness in iron and steel exports is not only influenced by economic complexity, but also by scale efficiency and export market responsiveness.
Co-Authors Anggita Munawaroh Hartiningsih Astuti Naora Yolla Greshinta Susilo, Joko Hadi Taufiqqurrachman, Fahrizal